How many hours a week do you spend responding to contact forms from potential customers that go nowhere? Not because your product is bad but because you’re attracting the wrong customer?

Steve Larrivee is the VP of sales and marketing at Cactus Technologies. As the leader of the sales and marketing division, he’s had the difficult task of marketing their product to a very niche market. But he’s done it well.

They learned that they were lacking in their ability to communicate their value proposition to potential customers. So the crack in their foundation was their messaging; they would have to be intentional about updating all of their marketing materials to send one, clear message. Doing that led to incredible growth for the company.

Go-to-Market strategies require you to get your hands dirty - And you can’t ever stop to put your hands down. Scott Vaughan explains how to execute GTM by developing talent & customer advocacy for growth.

B2C Branding is about recognition - B2B Branding is a holistic discipline. True, the tactics utilized in both B2B and B2C are very similar. However, the roles of brand in each context are dramatically different…

John Rougeux, the VP of Marketing at Skyfii, explained during the most recent episode of the 1 to 10 Podcast that, “It’s not just about the product itself; It's about the entire range of ramifications these purchase decisions have on your business.”

The biggest takeaway from John’s message is this:

Once you understand the contrasting roles in the B2C and B2B spaces, you can then transform your company’s B2B branding for massive Marketing success.

And there are 3 Principles in which to guide you:

1. Position your company in unclaimed territory
2. Meet Customers halfway with your messages
3. Consistently delivering on those promises

If you’re leading a B2B technology company, the most important decision you can make for growth is how you’re going to connect with your customers. This episode’s guest is Dan Nelson, the President of Suncoast Partners International. Suncoast Partners is a sales/marketing consulting firm, which seeks to help small B2B tech companies scale into bigger organizations.

After 42 years in the arena, Dan said the key to success depends on how you connect with your customers… But the key to consistent success depends on whether or not you have a repeatable sales process. In fact, it’s the most important ingredient responsible in taking you from an Approved Vendor to a Trusted Partner when engaging with your customers.

Every company deals with it at one point or another.

Scaling.

Your company is growing, and as you grow, you are going to encounter the blessings and the challenges that come with a growing company.

Your revenue may be increasing, but with that comes hiring decisions. Who does what? How many hats should you, the founder or co-founder, wear? When is it time to separate the sales and marketing teams?

Creativity.

It’s something that every company wants to have in abundance, but is difficult actually foster within your organization.

How do you actually set your company up in a way that truly fosters creativity? How do you ensure that you’re inspiring your employees to come into the office every single day, whether they’re writers, artists, engineers, developers, or animators?

On the second episode of the 1 to 10 podcast, we sat down with  David Carrier, President and CEO of QuantumFlo, about the power, value, and future of digital marketing in creating meaningful and relevant connections with customers on a regular basis.

On the inaugural episode of the 1 to 10 podcast, we sat down with Mark Cray, CEO of Applied Global Technologies about why a healthy focus on the people in your organization is so crucial.

How do B2B tech companies grow? What if you could peel back the curtain and see behind the scenes at some of the most successful B2B tech companies out there? Maybe you're in sales or marketing. Maybe you’re the founder or CEO. Whatever your role, 1 to 10 is here to help shed some light on just how B2B tech companies operate and grow. Just because you’re in technology, that doesn’t mean that you have it all figured out, and that’s okay. That’s where 1 to 10 comes in.