Most authors and creatives love the work they do and they want to be left alone to do it. What they don't want is to have to market themselves or their work. Marketing feels like something shameful that shady authors do, and they don't want to be confused with pushy salespeople and the hard sell. 
The good news is that marketing has nothing to do with selling. While it may be a means to an end, marketing is simply connecting with people who like the same things you do. 

In this episode, we take a look at:

• what marketing is and what it's not
• what selling is
• the difference between marketing and selling
• how to shift your mindset about marketing from negative to positive

Bonus: an example of a well-known author who markets through mindful and authentic connection with her readers.

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