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🎙️ Episode Summary:
In this special "Ask Beth & Lisa" episode of Writers With Wrinkles, Beth McMullen and Lisa Schmid explore the emotional challenges of the current creative climate and share their personal writing origin stories to inspire struggling writers. With humor, heart, and a dash of wine, they offer a candid look at what first ignited their passion to write and how to reconnect with that spark during tough times.

🔑 Key Discussion Points:

• Mental health in writing: Beth and Lisa acknowledge the current collective sense of despair among creatives and share strategies for managing anxiety and rediscovering joy in the craft.
• Funny bookstore tales: Lisa recounts stealthily rearranging books at Barnes & Noble and longing for the perfect shelf placement. Beth shares her “book flipping” technique and the invisible sensor that alerts staff to authors in the wild.
• Wine and writing therapy: Lisa hilariously shares her obsession with Chateau Ste. Michelle Light Chardonnay and the great unboxing event of her case delivery.
• Unboxing video spoofing: The duo dives into the unspoken pressure behind book unboxings and how performative moments can feel inauthentic.
• Their origin stories:
  • Lisa’s journey began after closing down a beloved but overwhelming nonprofit. Her pivot to writing children’s books was rooted in wanting to continue making a difference for kids.
  • Beth’s motivation came from pure spite—a competitive spark after seeing a peer publish a book drove her to finish her first manuscript.
• Message to writers: Return to the emotional core that first pushed you to write. That original spark can reignite your current writing practice.

🔚 Conclusion:
In a time when many writers feel stalled or discouraged, Beth and Lisa remind us that reconnecting with your personal "why" can reignite purpose and momentum. Join the community in their private Facebook group, The Waiting Room: Therapy for Writers, for support and solidarity.

🔗 Mentioned Links:

• Join the Facebook group: The Waiting Room: Therapy for Writers
• Visit: writerswithwrinkles.net

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Episode Summary:
In this candid "Ask B&L" episode, Beth and Lisa answer a listener question about agent transparency, diving into the red flags of a rocky publishing relationship. They also unpack book coaching, revising habits, and finding sanity as a writer in uncertain times.

Guest Bio:
No guest this episode – just your favorite duo, Beth McMullen and Lisa Schmid, authors and co-hosts of Writers With Wrinkles.

Key Discussion Points:

• The value of disconnecting: Beth shares her experience of mentally unplugging and how it relates to mindfulness and creativity.
• Book coaching launch: Beth introduces her new professional book coaching services and website BethMcMullenBooks.com, highlighting offerings like manuscript feedback and query letter Quick Wins.
• Listener Q&A: A writer asks if it's normal for an agent to never share a submission list—spoiler: it's not. Beth and Lisa stress the importance of communication, red flag awareness, and using organizations like SCBWI and Authors Guild for support.
• Agent dynamics: The hosts discuss how writers can (and should) advocate for themselves and treat agent relationships as business partnerships.
• Writing advice: The age-old “edit-as-you-go” dilemma resurfaces, with encouragement to push through messy first drafts instead of polishing prematurely.
• Podcast behind-the-scenes: From sunglasses in their logo to sound editing quirks, Beth and Lisa reflect on their origin story and podcast process.
• Podcast love: Lisa shouts out her appearance on Middle Grade Matters with Shannon Ballam—praised for her smooth delivery and sharp interviews. Listen here: Middle Grade Matters (link to be added in show notes).

Conclusion:
From industry tips to emotional honesty, this episode is a warm, funny, and information-packed check-in with Beth and Lisa. Writers like Luna—aspiring, overwhelmed, and determined—will find comfort and guidance in their down-to-earth advice and hard-won experience. Don’t forget to visit WritersWithWrinkles.net to support the show, explore past episodes, and join the writing community.

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🎧 Episode Summary:
In this Ask Beth & Lisa episode, our favorite author duo jumps into listener questions covering everything from publishing red flags to agent transparency and the editorial process. With humor, honesty, and real talk, they break down what’s “normal” in publishing—and what’s not.

📝 Key Discussion Points:

• Editorial Letter Red Flags: A 40-page editorial letter? Not normal. Beth and Lisa explain what you should expect from your editor and why stripping a manuscript’s voice is a major red flag.
• What Happens After You Sign a Book Deal: Beth walks through the real publishing process—from editorial letters to copy edits to production—with invaluable advice for debut and seasoned authors alike.
• Agent Transparency: If your agent doesn’t tell you where your manuscript is being submitted, that’s a problem. Learn what healthy agent-author communication looks like and what to do when it’s not there.
• Advocating for Yourself: Both hosts stress the importance of protecting your creative voice and knowing when to push back—whether it's during revisions or in your publishing relationships.
• Writing Organizations That Have Your Back: Lisa shares a personal story about being kicked out of a school visit—and how SCBWI stepped in to help. Beth highlights why professional organizations like SCBWI and the Authors Guild are essential for navigating tough situations.
• Shameless Plug: Beth officially launches her book coaching services through her revamped website. Check out her coaching packages and “Quick Wins for Authors” at BethMcMullenBooks.com.
• Other Podcast Love: Lisa recently appeared on the Middle Grade Matters podcast with Shannon Ballam—check it out for smooth-voiced wisdom on writing middle grade. Middle Grade Matters Podcast

📚 Conclusion:
Whether you’re deep in the trenches of edits, querying an agent, or just trying to stay sane as a writer, Beth and Lisa offer the real-talk, laughs, and guidance you need. Don’t forget to visit writerswithwrinkles.net for updates and support the show by subscribing and sharing.

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PLEASE NOTE: this episode was orignally meant to drop on March 31st but we moved it up so listeners can take advantage of The Little Press's upcoming pitch party. Listen to the full episode for details.

Episode Summary

In this episode, Beth and Lisa chat with Michele McAvoy, award-winning children’s book author, publisher, and founder of The Little Press. Michele shares her journey from self-published author to small press publisher, offering insight into the publishing industry, small press advantages, and advice for aspiring authors navigating the competitive world of children's books.

Guest Bio

Michele McAvoy is an attorney-turned-author and the founder of The Little Press, an independent publisher dedicated to discovering new voices in children's literature. She has written multiple award-winning books, including Willow the Werewolf, Cookie and Milk, and The Gorilla Picked Me. Michele is also an editor and hosts the podcast My Messy Muse, where she discusses the realities of the publishing world.

Key Discussion Points

• Starting The Little Press: Michele launched her publishing company in 2020 during the pandemic, focusing on debut and early-career authors.
• Challenges of Running a Small Press: From financial margins to educating authors about industry realities, Michele shares the behind-the-scenes struggles and rewards of publishing.
• Breaking into Publishing: Advice for writers on overcoming industry gatekeepers and why small presses can be a great path to publication.
• The Writing Process: Michele’s unconventional approach, including writing books on her phone at the beach, and why first drafts should never be "precious."
• Upcoming Opportunities: The Little Press is hosting a Twitter pitch event (#TLPpitch on March 20th), offering authors a chance to submit their work.

Conclusion

Michele McAvoy’s success story highlights the resilience and creativity required in the publishing industry. Whether you're an aspiring author or considering a small press for your work, this episode is full of valuable insights on making publishing dreams a reality.

Mentioned Links

🔗 Michele McAvoy’s website: michelemcavoy.com
🔗 The Little Press: littlepresspublishing.com
🔗 Writers With Wrinkles: writerswithwrinkles.net

📢 Don’t miss Beth and Lisa’s next Ask Us Anything episode on March 31st! Submit your questions via social media or through the podcast notes.

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In this episode of Writers with Wrinkles, Beth McMullen and Lisa Schmid talk with Meg Gaertner, managing editor of fiction at North Star Editions. Meg shares insights into middle grade and young adult publishing, the acquisitions process, and trends shaping the industry.

Guest Bio

Meg Gaertner is the managing editor of fiction at North Star Editions, acquiring titles for the Jolly Fish Press and Flux imprints. She is passionate about publishing books that expand perspectives, increase representation, and tackle complex topics with nuance. Her authors have received starred reviews, won awards, and made a lasting impact on young readers.

Key Discussion Points

• Middle Grade Market Trends: The growing demand for books targeting 13- to 15-year-old readers, the dominance of graphic novels, and the push for shorter middle grade books to compete with screen time.
• YA Market Trends: The continued popularity of "romantasy," the possible resurgence of dystopian fiction, and the enduring appeal of thrillers.
• The Acquisition Process: A deep dive into how North Star Editions evaluates and selects books, from submission to final approval.
• The Importance of Query Letters: Meg emphasizes the value of a well-structured query and how it signals an author's professionalism and commitment.
• Marketing & Author Collaboration: Why North Star Editions treats every book as a lead title and how an author's engagement can impact promotional support.
• Advice for Writers: “Less is more”—Meg encourages authors to streamline their writing to enhance pacing and emotional impact.

Conclusion

Meg Gaertner provides a rare behind-the-scenes look at the publishing process, offering invaluable advice for aspiring and experienced authors. From market trends to acquisition strategies, her insights help demystify the path to publication.

Mentioned Links

• Learn more about North Star Editions: northstareditions.com
• Connect with Writers with Wrinkles: writerswithwrinkles.net
• Follow Beth McMullen and Lisa Schmid on social media for updates and Q&A opportunities.

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In this Ask Beth & Lisa episode, the hosts tackle a common writer struggle: getting out of a creative rut. They share personal experiences, actionable strategies, and insights from working with critique partners and beta readers to reignite motivation and improve writing.

Key Discussion Points

• Recognizing a Writing Rut: How to identify when you’re stuck in autopilot and losing creative energy.
• Micro Goals for Progress: Beth shares her strategy of setting small, achievable goals like 500-word daily targets to push through blocks.
• Shaking Up Routine: The benefits of changing writing environments, traveling, or even dictating chapters while walking to boost creativity.
• The Power of Beta Readers & New Critique Partners: Lisa explains how fresh eyes on her manuscript helped her identify repetitive writing habits and refine her storytelling.
• Finding the Right Critique Group: The importance of choosing partners whose work aligns with your writing style and elevates your craft.
• Using The Waiting Room for Writers: How their private Facebook group helps authors connect, find critique partners, and navigate publishing challenges.

Conclusion

Breaking out of a writing rut requires intentional shifts—whether through setting small goals, changing routines, or seeking new perspectives. The key is to stay engaged, experiment with different methods, and remember that creative slumps are temporary.

Mentioned Links

• Join The Waiting Room (Private Facebook Group for Writers)
• Writers With Wrinkles Website: writerswithwrinkles.net

Beth & Lisa return on March 3rd with guest Meg Gaertner, Managing Editor at Flux and Jollyfish Press, to discuss editorial insights. Don’t forget to subscribe, follow, and share the podcast!

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In this episode of Writers With Wrinkles, we welcome Adria Goetz, a Senior Literary Agent at KT Literary, to discuss the dos and don’ts of querying, how to stand out in a crowded submission pile, and navigating industry challenges like editor transitions. Aspiring authors will gain valuable insights into crafting compelling pitches, building resilience, and staying attuned to market trends.

Guest Bio

Adria Goetz is a Senior Literary Agent and Illustration Coordinator at KT Literary, specializing in picture books, middle grade, graphic novels, and adult fiction. She has represented numerous bestsellers, including Millie Fleur's Poison Garden and The Crescent Moon Tea Room. A fan of whimsy and heartfelt storytelling, Adria enjoys re-watching Gilmore Girls and dreaming of life in a mossy stone cottage.

Key Discussion Points

• The Querying Process: Adria shares tips on crafting warm, professional, and specific query letters, emphasizing how to make an immediate impression on literary agents.
• Navigating Rejections: Advice on interpreting agent feedback and why “near misses” are a good sign of progress for aspiring writers.
• Industry Insights: Adria discusses the realities of agent submissions, the competitiveness of the market, and strategies for writers facing challenges like editor transitions or poor past book sales.
• Market Trends for 2025: The rise of genre mashups, cozy fantasy, romanticcy, and magical speculative stories, as well as opportunities in neglected spaces like stories featuring 14–15-year-old protagonists.
• Building Resilience: Why persistence, adaptability, and proactive marketing are essential for long-term success in publishing.

Conclusion

Adria offers encouraging and practical advice for writers striving to break into publishing. From perfecting the query letter to navigating industry challenges, this episode is packed with actionable insights to help writers stay motivated and informed on their journey to publication.

Mentioned Links

• Learn more about Adria Goetz: KT Literary
• The Mixed-Up Files of Middle-Grade Authors (Cover reveal for The Library of Curiosities)
• Podcast blog and notes: Writers With Wrinkles

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In this Ask Beth & Lisa episode, the hosts tackle listener questions about navigating the challenges of writing and publishing, including understanding agent rejections and crafting strong hooks. They also discuss personal writing goals and the importance of building supportive writer communities.

Key Discussion Points

1. New Year's Writing Resolutions:
   • Beth aims to quit Amazon shopping and regain control over external influences.
   • Lisa focuses on rediscovering joy in writing after a challenging year in publishing.
2. Understanding Agent Rejections:
   • "No editorial vision" often means agents can't see how a manuscript aligns with their list or market goals.
   • A polished manuscript and a clear understanding of its market positioning are critical for agent interest.
3. Crafting a Strong Commercial Hook:
   • A book’s hook must be compelling and marketable, summed up in a concise logline.
   • Before starting a manuscript, writers should identify the core premise and target audience.
4. Writer Community Support:
   • Beth and Lisa highlight the value of their private Facebook group, "The Waiting Room," as a resource for writers to ask questions, share experiences, and find encouragement.
5. Podcast Updates:
   • Plans to incorporate video clips from recordings into social media to enhance listener engagement.
   • Upcoming episodes with industry guests, including agents and editors.

Conclusion

Beth and Lisa encourage writers to embrace community support, focus on market readiness, and maintain resilience in the face of rejection. They invite listeners to submit questions, join the Facebook group, and support the podcast by subscribing and sharing.

Mentioned Links

• The Waiting Room (Facebook Group): A private space for writers at all levels to connect and seek guidance.
• Website: WritersWithWrinkles.net

Join the next episode featuring Agent Adria Goetz on February 3rd!

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**Please Note: Guest Adria Gaetz episode will drop on February 3rd, not January 20th.**

In the premier episode of Season 4, Beth and Lisa chat with Ivan Taurisano, Associate Editor at Abrams, who specializes in children's literature and intellectual properties. Ivan shares insider tips on creating standout submissions, navigating the acquisition process, and the evolving trends in middle-grade publishing.

Guest Bio

Ivan Taurisano is an Associate Editor at Abrams, specializing in children's licenses and intellectual property. His work includes novelty books, board books, graphic novels, and select MG and YA titles. He has collaborated on several successful series and brands, such as How to Catch, Little Heroes, Big Hearts, Sesame Street, Disney, Tokidoki, and Pokémon. His guiding principle is that a child whose life is transformed by a book is one step closer to becoming an adult who will change the world.

Key Discussion Points

1. Submission Essentials: Ivan emphasizes the importance of polished manuscripts, strategic research, and personalized query letters. Authors should highlight why their work fits the editor’s preferences and demonstrate professionalism to make a strong first impression.
2. Acquisition Process: Ivan demystifies the journey of a manuscript from editorial meetings to marketing evaluations, highlighting what makes or breaks a deal.
3. Middle-Grade Trends: The market is leaning toward shorter, action-packed, and visually engaging middle-grade books. Writers are encouraged to innovate and break traditional molds to captivate readers.
4. Social Media & Track Records: While a social media platform isn’t a dealbreaker, it’s a bonus for YA and middle-grade authors. Past sales numbers of debut books are discussed critically during acquisitions, with publishers investigating contributing factors to performance.
5. Opportunities in Chapter Books: There’s room for new voices in character-driven chapter books, with series potential being a key factor for success.

Conclusion

This episode provides actionable advice for aspiring authors to refine their submissions and navigate publishing with confidence. Ivan’s insights, grounded in industry expertise, offer a roadmap for writers seeking to make an impact in children’s literature.

Links Mentioned

• Join the The Waiting Room Facebook Group for personalized writing tips and peer support.
• Visit Writers With Wrinkles for additional podcast notes and resources.

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Episode Summary:
Beth and Lisa chat with Kaitlyn Sanchez, literary agent at Bradford Literary and co-creator of kidlit contests, about navigating the publishing industry. Kaitlyn shares actionable insights for aspiring authors on trends, querying agents, and creating standout manuscripts.

Guest Bio:
Kaitlyn Sanchez is a literary agent at Bradford Literary, middle school math teacher, and co-creator of the Spring Fling Kidlit Contest, Kidlit Zombie Week, and the Kidlit Fall Writing Frenzy. A passionate advocate for children's literature, Kaitlyn specializes in helping writers connect their stories with the right editors while encouraging diversity and humor in picture books.

Key Discussion Points:

1. Emerging Trends in Picture Books:
   • Increased demand for diverse stories that represent all children.
   • A post-COVID push for humorous stories as a counterbalance to emotional content.
   • Picture book sales have declined slightly post-COVID boom but remain competitive.
2. Advice for Aspiring Authors:
   • Have at least 3-4 polished manuscripts ready before querying agents.
   • Tailor your submissions to reflect your unique voice while aligning with market trends.
   • Persist through rejection (or "passes"), as the right agent/editor match takes time.
3. The Importance of Relationships:
   • Kaitlyn emphasizes the value of connecting personally with editors to match manuscripts with the right fit.
   • She built her knowledge of the publishing landscape from scratch, focusing on imprint dynamics and editor preferences.
4. Contests and Creative Growth:
   • Kaitlyn highlights the value of free writing contests like the Kidlit Fall Writing Frenzy and Storystorm for generating fresh ideas.
5. Alternative Paths:
   • Authors can query agents and submit directly to publishers simultaneously, increasing opportunities for success.

Conclusion:
Kaitlyn inspires writers with her passion for the craft and dedication to finding "the right fit" for every manuscript. Her actionable advice and genuine enthusiasm make this a must-listen episode for aspiring picture book authors.

Mentioned Links:

• Learn more about Kaitlyn Sanchez: Bradford Literary
• Contests: Spring Fling Kidlit Contest, Kidlit Fall Writing Frenzy
• Podcast Website: writerswithwrinkles.net

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