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This episode features Jamie Dalton, a YA fantasy author and indie publisher, sharing her journey and strategies in handling the challenging balance of writing, parenting, and business responsibilities. Jamie delves into her writing routine, the evolution of her career, her approach to creative productivity, and the importance of understanding target audiences to create appealing book covers. She also discusses her strategies for marketing, building an organic fan base, and the role of assistance in managing her growing author business.
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00:00 Introduction and Welcome
01:11 Meet Jamie Dalton: YA Fantasy Author
02:06 Balancing Writing and Parenting
04:26 Creative Process and Productivity Tips
09:46 Building a Support Team
17:31 Cover Design Insights
22:51 The Power of Book Covers
24:28 Resources for Self-Taught Authors
28:21 Marketing Strategies and Emotional Hooks
31:24 Building a Fan Base and Visual Hooks
35:43 Balancing Writing and Marketing
40:26 Organizational Tools and Author Resources
45:47 Concluding Thoughts and Author Coaching

​E​vergreen Author Resources

F​ind out more about Jamie Dalton HERE!

5-Day Amazon Ad Profit Challenge​ by Bryan Cohen

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In this episode of Wayward Writers, USA Today bestselling author Karen Od​d​en joins the show to discuss her fascinating journey from academia to a successful career in historical fiction. Karen shares her background, the inspiration behind her novels, her research process, and the intricate art of developing character backstories. The conversation delves into the importance of personal myths, worldly and personal realms shaping characters, and effective techniques to avoid the dreaded info dump. With interesting anecdotes and practical advice, Karen offers a wealth of insights for aspiring writers.

00:00 Introduction and Guest Welcome
00:56 Karen Od​den's Writing Journey
01:59 From Academia to Fiction
04:47 Victorian Mysteries and Inspirations
05:56 Book Covers and Author Input
08:32 Character Development and Personal Myths
10:33 Injustice and Revenge Themes
16:26 Building Backstory and Worldly Realms
18:01 Historical Divorce Laws and Women's Rights
18:29 Worldly and Personal Realms in Character Development
19:59 The Dreaded Info Dump: A Personal Anecdote
23:26 The Importance of Starting Your Story in the Right Place
27:20 Crafting Authentic Conflicts Through Backstory
27:33 The Queen's Gambit: A Case Study in Personal Myth
35:05 Advice for Aspiring Writers

F​ind out more about Karen Odden HERE!

​The Amazing Adventures of Kavalier & Clay by Michael Chabon

​The Stories We Live By: Personal Myths and the Making of the Self by Dan P. MacAdams

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In this episode of Way-Word Writers, hosts Heather Cashman, Stephanie Bearce, and Nicki Jacobsmeyer interview Zach Von Zonk, a creative director and children's book author. They delve into Zach's background, including his debut book Old McDonald had a Farm, E-I-UFO and his experience with advertising and storytelling. Zach shares insights on balancing commercial and creative writing, the importance of humor and play in children's books, and the value of illustration. He also discusses the impact of his family's comedic influence and personal journey with IVF on his work. The episode concludes with a lively discussion on Zach's process, future projects, and a musical performance from his debut book.

00:00 Introduction to Way-Word Writers
00:35 Meet Zach Von: Creative Director and Children's Book Author
01:59 The Origin of Zach Von's Pen Name
03:45 Balancing Advertising and Creative Writing
05:04 Influence of Advertising on Children's Books
09:43 Creative Processes and Mindset Shifts
13:41 Zach Von's Musical Interlude
17:02 Humor and Page Turns in Children's Books
19:14 Lessons from Advertising for Fiction Writers
22:01 Advice for Writers: Handling Criticism and Revisions
23:29 The Role of Illustrations in Storytelling
24:05 Exploring Different Angles in Storytelling
25:01 The Importance of Embracing Uncomfortability
26:37 Thinking Outside the Box in Storytelling
29:45 Resources and Tools for Picture Book Writers
31:01 Combining Words and Illustrations
34:46 Creating Commercial Picture Books
37:57 Personal Stories and Inspirations
41:29 Upcoming Projects and Final Thoughts

Find out more about Zach von Zonk HERE!

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Navigating the World of Critique Groups and Partners

In this episode of Way-Word Writers, senior literary agent and author Heather Cashman, writing coach Stephanie Bearce, and author Nicki Jacobsmeyer continue their discussion on critique groups and critique partners. They delve into the structure of different critique groups, the benefits and potential pitfalls, the importance of setting ground rules, and handling tough feedback. The episode also offers personal anecdotes and insights into how critique groups have helped the hosts improve their writing and navigate the challenges of the publishing world. The hosts emphasize the importance of building trust, vulnerability, and having a supportive writing community.

00:00 Introduction to Way-Word Writers
00:31 Diving into Critique Groups
00:53 Structuring Your Critique Group
05:13 Balancing Feedback and Accountability
09:30 Setting Ground Rules for Success
12:06 Effective Critique Methods
22:23 Handling Tough Feedback
24:19 Handling Criticism and Emotional Processing
24:54 The Value of Diverse Opinions in Critique Groups
25:46 Building Trust in Critique Groups
26:41 The Importance of Positive Feedback
28:01 Advice for Joining Critique Groups
29:16 Personal Experiences and Lessons Learned
31:24 The Role of Critique Groups in Professional Growth
39:51 The Emotional Support of Critique Groups
42:25 Encouragement to Join Critique Groups

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In this episode of Way-Word Writers, hosts Heather Cashman, Stephanie Bearce, and Nicki Jacobsmeyer discuss the important role critique partners and critique groups play in a writer's journey. They explain the differences between critique partners, critique groups, beta readers, and professional editors. The episode covers the benefits and misconceptions of critique groups, how to find and choose the right group, the importance of honest and constructive feedback, and red flags to look out for in critique settings. The hosts also offer practical advice on the mechanics and logistics of running an effective critique group.

00:00 Welcome to Way-Word Writers
00:36 Understanding Critique Partners and Groups
01:17 The Role of Critique Partners
05:28 Finding the Right Critique Group
09:51 Benefits and Misconceptions of Critique Groups
15:49 Evaluating and Joining Critique Groups
22:26 Mechanics of a Critique Group
23:14 Balancing Critique Group Meetings
24:02 Setting Up Effective Critique Groups
30:01 Finding the Right Critique Partners
35:35 Red Flags in Critique Groups
42:26 Conclusion and Final Thoughts

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In this episode of Way-Word Writers, senior literary agent and author Heather Cashman, along with authors and writing coaches Stephanie Bearce and Nicki Jacobsmeyer, welcome digital marketing expert Emily Ritter. Emily shares her extensive experience in social media and digital marketing, offering authors valuable insights on how to navigate the complex world of online promotion. Key topics include the misconceptions about social media marketing, identifying target audiences, balancing promotion with genuine engagement, harnessing trends, and maintaining momentum post-book launch. Emily provides practical tips for planning consistent content and engaging authentically with readers. Authors will learn how to leverage social media effectively without feeling overwhelmed, ensuring they connect deeply with their audience while growing their online presence.

00:00 Introduction to Way-Word Writers
00:29 Meet Emily Ritter: Digital Marketing Expert
02:11 Common Misconceptions About Social Media Promotion
04:54 Identifying and Engaging Your Audience
13:21 Balancing Promotion and Authentic Engagement
16:54 What's Trending and How to Keep Up
19:10 Engaging Your Current Audience vs. Chasing Trends
20:29 Understanding and Navigating Algorithms
22:15 Effective Book Launch Strategies
25:04 Maintaining Momentum Post-Launch
28:29 Common Social Media Mistakes to Avoid
29:24 Final Tips and Encouragement

Find out more about Emily Ritter and Digital Marketing COACHING AND CONSULTING HERE!

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​In this episode of Way-Word Writers, Heather Cashman, Stephanie Bearce, and Nicki Jacobsmeyer welcome Karen Chan, founder of Gloo Books, a children's publishing company dedicated to creating inclusive and compassionate content. Karen discusses her inspiration behind starting Gloo Books, her journey as an entrepreneur and publisher, and shares valuable insights into the independent publishing industry. The conversation covers the importance of diverse representation in children's literature, the challenges faced by small publishers, and the unique advantages they have in connecting directly with readers and having creative freedom.

00:00 Introduction to Way-Word Writers
00:37 Meet Karen Chan: Founder of Gloo Books
01:46 The Inspiration Behind Gloo Books
03:53 Challenges and Triumphs of a Small Publisher
06:13 Direct Sales and Reader Engagement
08:53 Advantages of Being a Small Publisher
13:10 Balancing Creativity and Business
18:33 Future of Independent Publishing
20:41 Conclusion and Farewell

Find out more about Karen Chan and Gloo Books HERE!

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In this episode of Way-Word Writers, hosts Heather Cashman, Stephanie Bearce, and guest Nicki Jacobsmeyer delve into the world of nonfiction book proposals. They discuss the intricate process of selling a book before it's written, specifically focusing on adult nonfiction. Nicki, who has successfully sold several nonfiction works, shares her journey, challenges, and strategies for writing compelling proposals. The conversation covers the importance of thorough research, building a platform, and the role of networking. Nicki also provides insights into her recent book, 'Kentucky's Pack Horse Librarians,' including the extensive research and unique challenges she faced. The episode concludes with advice for first-time nonfiction authors and the importance of celebrating each step of the writing process.

00:00 Welcome to Way-Word Writers
00:29 Introducing Nicki Jacobsmeyer
01:09 Nicki's Writing Journey
05:21 Challenges in Writing Nonfiction
06:29 Researching Kentucky's Pack Horse Librarians
11:08 The Importance of Historical Accuracy
17:09 Writing a Nonfiction Book Proposal
20:50 Understanding Nonfiction Proposals
21:28 The Importance of Research and Outlines
22:11 Pitching and Market Considerations
25:30 Common Mistakes in Proposals
30:11 Building a Platform and Networking 

34:30 Final Thoughts and Advice for Authors

Find out more about NICKI JACOBSMEYER here!

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In this episode of Way-Word Writers, hosts Heather Cashman, Stephanie Bearce, and Nicki Jacobsmeyer welcome accomplished author and historian Valerie Battle Kenzel. The discussion centers on effective book promotion techniques, including creating compelling media pitches, utilizing talking points, engaging with local media, and leveraging social media. Valerie shares her insights on navigating the various facets of book promotion and emphasizes the importance of a proactive, strategic approach to marketing one's work. Through personal anecdotes and practical advice, listeners are equipped with the tools needed to effectively promote their books and advance their writing careers.

00:00 Introduction to Way-Word Writers
00:31 Meet Valerie Battle K​ienzel: A Journey in Writing
02:17 Crafting Effective Media Pitches
06:20 The Art of Self-Promotion
10:03 Creating and Using Press Releases
15:22 Building and Maintaining Media Relationships
19:44 Timing and Strategy for Book Promotion
22:32 Targeting Opportunities as an Author
22:49 Building an Author Website
23:05 Engaging with Your Audience
24:22 Community Engagement and Giving Back
25:20 Finding Your Book's Niche
29:31 Balancing Promotion and Writing
31:20 Promotional Strategies for New Authors
36:29 Leveraging Social Media and Traditional Media
39:06 Success Stories and Media Appearances
42:17 Frugal Promotion Tactics
42:58 Latest Book Release
43:52 Conclusion and Farewell

​Valerie Battle Kienzle--find out more!

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​In this episode of Way-Word Writers, hosts Heather Cashman, Stephanie Bearce, and Nicki Jacobsmeyer interview Shannon Anderson, an award-winning author and seasoned educator. They explore Shannon's journey from teaching to becoming a prolific author and speaker. She shares valuable tips on transitioning from writing to public speaking, effectively booking speaking engagements, tailoring presentations for various audiences, and managing a busy schedule. Shannon also offers insights into time management and the benefits of joining supportive communities like Toastmasters.

00:00 Welcome to Way-Word Writers
00:34 Introducing Shannon Anderson
01:39 Shannon's Journey to Becoming an Author
05:09 Incorporating Speaking Engagements
17:06 Strategies for Booking Speaking Engagements
24:47 Tailoring Presentations for Different Audiences
31:08 Advice for Aspiring Speakers
37:51 Conclusion and Final Thoughts

S​hannon Anderson--Author, Educator, Speaker 

​P​latform: Get Noticed in a Noisy World by Michael Hyatt

​​How to Deliver a TED Talk: Secrets of the World's Most Inspiring Presentations​ by Jeremey Donoval

​​TED Talks: The Official TED Guide to Public Speaking​ by Chris Anderson, curator of TED

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