Who knows what the future of From the Trenches is? Not us. But when Dave posted about a Xerocon Trenches recording it performed better than other linked in posts actual thought went into. 

 

BEST ON GROUND

Paul Meisner

• Xero Bank Rec AI automation - biggest update since Find and Recode
• OpenAI integration into Xero ecosystem - Xero might catch up to the Access Groups Evo AI but either way, the race for the AI Kingdom is on
• The people - face-to-face networking away from online negativity

David Boyar

• Paul Meisner the men's health role model
• Expecting a big ROI
• Quality of content - sessions packed, people wanting solutions ahead of activations 
• Industry positivity - stark contrast to toxic online communities that make you feel the sky is turning into flowing lava

WORST ON GROUND

Paul Meisner

• Professional bodies completely absent - CPA, CA, IPA nowhere to be seen at 3,500 person event
• Welcome to Country interrupted for product pitch

David Boyar

• Less "woke agenda" = more product focus (actually good)
• CEO compensation optics but loved the confident "double down"

From Dave

"The online accounting world has become incredibly negative... but they're smiling, they're wearing shorts, having a great year, but here, Accounting has sun shining on it at the moment"

From Paul

"Industry bodies, where the bloody hell are you? 3,500 of the accounting and bookkeeping community in one room and you can't even show up"

 

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