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Your ideal marketing team is not just one social media manager who does it all!

Join 10 Minute Marketing host Sonja Crystal Williams in exploring the different roles of the ideal social media marketing team in a small or mid-sized business. 

While a social media manager's role is crucial, that position can include the array of responsibilities that are best broken down into individual roles staffed by a range of dedicated professionals.

Today's episode delves deeper into the indispensable roles of other critical job functions such as copywriting or graphic design, where expertise in messaging and visual storytelling can make or break your marketing efforts. Sonja also shares essential tips - plus her favorite hiring resources - on effectively collaborating with full-time team members or freelancers to optimize your content production and enhance your online presence.

Resources mentioned in this episode.

Job Posting Sites
https://www.indeed.com/

Freelance Marketplaces
https://www.fiverr.com/
https://www.upwork.com/

VA Sites
https://asksunday.com/
https://www.hiremymom.com/

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Are you fully equipped to handle your digital marketing all by yourself, or is it time to build a team?

Join Sonja Crystal Williams as she unpacks this crucial decision in the latest episode of 10 Minute Marketing. Business owners will discover how to evaluate if you're ready to grow your marketing support, explore the pros and cons of solo versus team-based strategies, and gain insight into setting realistic goals and timelines for learning and training.

Drawing from past 10 Minute Marketing expert interviews, Sonja offers a simple framework to help you make an informed choice that aligns with your business goals. Whether you're keen to enhance your marketing prowess or ready to leverage professional expertise, this episode provides the tools you need to effectively navigate the complexities of business decisions around online marketing.

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10 Minute Marketing's Sonja Crystal Williams is joined today by Dr. Lori A. Manns, an acclaimed business coach and marketing strategist, who shares her incredible transition from the corporate world of sales to establishing the Quality Media Consultant Group. Discover how Dr. Lori's journey, as well as her industry keystones such as the Trailblazer Business Summit, empowers purpose-driven entrepreneurs to boost their brand value and revenue.

Dr. Lori reveals the critical role of continuous learning and professional development in seizing growth opportunities, and they also dive into the real-world challenges of engaging with sponsorships, corporations, and more. Learn from her experiences about the pitfalls of a broad market strategy and the magic that happens when you define your ideal client. By understanding the transformative impact of how to properly package your services, you can refine your marketing strategies and cultivate thriving client relationships.

After the episode, listeners are invited to get Dr. Lori's free "7 Mistakes Entrepreneurs Make In Sales" (and more!) here.


About Dr. Lori A. Manns and Quality Media Consultant Group
Dr. Lori A. Manns is an award-winning business coach, marketing expert, sales trainer, who works with purpose-driven entrepreneurs and small business owners to help them elevate their brands, get more dream clients and increase income. In a word, Lori is a trailblazer who has excelled in the corporate arena, small business, and philanthropy.  Dr. Lori is the President of Quality Media Consultant Group, a business consultancy firm specializing in media, marketing, and sales solutions for optimal business growth and success. Dr. Lori is the founder of the Trailblazer Business Academy where advancing entrepreneurs go to learn growth strategies about how to run a profitable business the soulful way. Prior to founding Quality Media Consultant Group, Lori worked as a senior multi-media account manager for two major radio conglomerates in the United States: Cox Broadcasting and CBS Radio Group.

After leaving Corporate America in 2009, shortly after Lori decided to start a non-profit organization dedicated to children's health and wellness. In 2010, Lori founded Live Healthy & Thrive Youth Foundation, a 501(c)3 non-profit with a mission to educate, activate, motivate and empower youth in the areas of academic achievement, fitness, nutrition, and total wellness. One of the organization's main objectives is to help children develop healthy lifestyle habits so they are more likely to avoid obesity, diabetes, and hypertension.

As an accomplished entrepreneur, Dr. Lori has been featured in Who's Who in Black Atlanta consecutively from 2011 to 2022. Lori is a member of the Dekalb Chamber of Commerce and a former member of the esteemed Forbes Coaches Council, where she is a regular content contributor for Forbes.com. Known as a leader in her industry and sought after speaker, Dr. Lori produces networking events, lunch and learns as well as sales workshops across the United States.

Learn more about Quality Media Consultant Group here, and follow Dr. Lori on Facebook, Instagram, X, Threads, and LinkedIn.

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Are influencer marketing programs really that out of reach for small businesses?

Stephanie Lichtenstein, President and Founder of Micro Media Marketing, returns to 10 Minute Marketing to shed light on how businesses, big or small, can harness the power of influencers. If you're curious about how user-generated content and authentic influencer relationships can elevate your brand, Stephanie walks you through the whole scope of the influencer marketing process. This ranges from selecting the right type of influencer—nano to mega—to creatively leveraging product offerings in lieu of cash compensation, to behind-the-scenes influencer onboarding communications.

Sonja and Stephanie share compelling stories of clients who've had good versus bad experiences with influencer partnerships and why. They explain the importance of building relationships with influencers not based on follower count, but by engagements, community, and content quality. With insights into influencer-audience dynamics, Stephanie reveals strategies and resources to not just reach but resonate with your target market, maximizing both impact and budget.

After the episode, listeners are invited to check out microsocialcontent.com, focused on social media video and content services for your in-house team. There, Stephanie's offering a free ebook, "Unlock 10 Power Moves to Skyrocket Your Social Media Brand," to help you learn simple, actionable strategies that will grow your online presence fast.

And in case you missed Stephanie's last appearance on 10 Minute Marketing, you can check out that episode, "Entrepreneurial Insights From A Digital Marketing Maven," here!


About Stephanie Lichtenstein and Micro Media Marketing
Stephanie Lichtenstein is the President and Founder of Micro Media Marketing. Stephanie’s passion for social media is contagious, it has led her to work with SMB to Fortune 500 companies such as HarperCollins, Hubbell, and Colliers International. 14 years ago she launched Micro Media with a dream in New York City working out of borrowed office space from Gary Vaynerchuck's Vaynermedia offices, she is now headquartered in Miami with team members throughout the US including in Chicago. Since then, Stephanie never looked back on her dream to share her passion for social media with online businesses and brands. Her biggest achievement is growing brands along with her team of women and stay-at-home moms specializing in the home decor space and spaces that speak to a woman audience.

Follow Stephanie on LinkedIn and Instagram.
Learn More about Micro Media Marketing's social media management for brands and follow them on Instagram.
You can also email Stephanie for a free social media audit for your brand at [email protected] or schedule a meeting to grow your social media today. 

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Getting your brand's website ranked in Google's search results is no easy task...but, it can get fast-tracked with the successful setup and implementation of a Google Ads campaign.

In today's episode of 10 Minute Marketing, Sonja Crystal Williams sits down with Ankit Patel, CEO and Owner of K3 Marketing, to share his wealth of knowledge on crafting highly effective Google Ads campaigns, specifically for Google Search.

Throughout the episode, Ankit delivers expert tips on leveraging key tactics like Google Analytics integration and landing pages to measure ROI accurately. Whether you're debating between hiring an agency or managing ads in-house for your brand, Sonja and Ankit cover how the right expert can manage your campaigns.

Listen to this episode to learn why search campaigns are the ultimate tool for the home services industry, if Google Ads plays well with AI, critical behind-the-scenes components are that any business needs for campaign success, and more.
 

About Ankit Patel and K3 Marketing
For Ankit "Andy" Patel, digital marketing, creative solutions, and Bollywood performances are in his DNA. Since starting K3 Marketing in May of 2005, he and the team have grown leaps and bounds, crushing client goals one campaign at a time. His passion for digital marketing knows no bounds, and because of this relentless ambition, K3 Marketing is among the elite PPC agencies, as a recognized Google Premier Partner.

What separates Andy from most is not just his technical know-how and digital chops, but his passion for helping clients. Where others look for cross-sell opportunities in every client phone call, Andy is looking to learn more about their organization, who they want to reach, and identifies the best strategy to make it happen so they get the best ROI. Common sense solutions are what drive Andy and the entire team at K3 Marketing.

In his free time, you can find Andy doing everything from hanging out with his wife, his son, and his dog, or turning up the tunes with his music band Jashn. Not only does Andy know how to produce effective results out of a Google Ads campaign, but he knows how to play the keyboard and traditional Indian oboe, the Shehnai, and sing beautiful songs as well, when he and his band grace the stage. Hit them up if you have a wedding coming up!

The future is bright for Andy and the rest of the team at K3 Marketing, with successful clients and growing budgets. If you’d like to take a new approach towards search engine marketing for your Pest Control company, and finally get more return on your ad spend, get in touch with Andy.

Learn more about K3 Marketing and follow them on LinkedIn. You can also follow Ankit's Pest Control Internet Marketing Podcast on Instagram, X (Twitter), and Facebook. 

Plus, check out Surya Ensemble's show dates here! 

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In this episode of 10 Minute Marketing, Sonja Crystal Williams is joined by Carlton Creative Co. Founder, Victoria Carlton.

Victoria shares her insights and tips on how brands can effectively ensure their marketing efforts are consistently aligned with both short-term and long-term business goals. She goes on to share her wealth of knowledge on effective content creation strategies, from maintaining a cohesive brand voice to navigating the latest trends in AI and video content.

Throughout the episode, Sonja and Victoria offer actionable insights from their professional experiences designed to support both in-house marketing teams and business owners. Victoria also offers a fresh perspective on the evolving role of LinkedIn as a powerhouse for content strategy and business opportunities, on breaking down data and analytics for business owners, and more.

Listen to this episode for practical tips, inspiring stories of her entrepreneurial journey, and valuable information on transforming your B2B marketing strategies.


About Victoria Carlton
Victoria V. Carlton is a passionate communications and marketing professional with a flair for creativity and innovation. As the founder and Account Executive of Carlton Creative Co., she leads a talented team that delivers impactful marketing solutions that resonate with audiences.

With extensive experience in advertising, social media, and project management, Victoria thrives on collaboration and strategic thinking. Her adventurous spirit drives her to explore new ideas and approaches, ensuring that every project is fresh and engaging. Whether crafting compelling brand narratives or guiding clients through the ever-evolving marketing landscape, Victoria is dedicated to helping brands tell their unique stories.

Follow Carlton Creative Co. on LinkedIn and learn more here, and follow Victoria on LinkedIn.

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This week on the 10 Minute Marketing podcast, Sonja Crystal Williams is joined by systems and scaling strategist Diane Lam to break down what constitutes an effective business system, from processes and technology to automation and team roles.

As you listen to this episode, ask yourself: Is there untapped potential within my business operations that could help my business grow faster and more efficiently?

Diane explains the pitfalls of hiring staff without clear processes in place, business operations bottlenecks, and technology mishaps when businesses aren't set up to scale properly. She also shares her approach to conducting a comprehensive systems assessment to identify and close gaps and some business management and communication tools that can help streamline your operations efficiently and effectively.

After the episode, listeners are also invited to check out Diane's "What to Pay Your VA" Rate Guide, a 6 min video on the rates for the six most common types of VAs Diane has come across!

About Diane Lam
Diane Lam is a Systems + Scaling Strategist and she is on a mission to make systems expertise super accessible to online coaches, consultants and done-for-you service providers so they can scale faster and have the freedom and flexibility to do what they love in their business (and outside of it).

You can see her expertise featured in Forbes, Bloomberg, Business Insider, USA Today, Thrive Global, Authority Magazine, Prevention Magazine and more.

Learn more about Diane Lam Co. and follow her on Instagram.

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Can writing a book be the key to skyrocketing your brand?

This week on the 10 Minute Marketing podcast, Sonja Crystal Williams sits down with Denise Renee, expert book writing coach and CEO, to demystify the process of writing a book tailored for entrepreneurial success. Denise shares invaluable insights on crafting a book that not only communicates your skills but also resonates with your target audience. She lays out the different types of books that help establish your thought leadership and how their unique roles can build your brand.

Sonja and Denise also break down the crucial elements that create bestsellers,  including the marketing power of pre-sale campaigns and leveraging major publishers, the importance of keywords and SEO in making your book more discoverable on top platforms and sustain sales momentum, and more.

There is so much to learn from Denise's entrepreneurial journey and her role in helping businesspeople become authors. Plus, after listening to the episode, you're also invited to book a free Virtual Book Writing Coaching Session with Denise here!

About Denise Renee
Denise Renee likes to joke that she’s been writing ever since she could hold a crayon!

A professional writer since 1999, she has worked as an entertainment journalist, a marketing copywriter, a magazine editor, and a business book ghostwriter, to name a few of her experiences.

Today, through www.WritingWithDeniseRenee.com, she helps professionals, entrepreneurs, and content creators write books that connect them to their ideal audience, clients, collaborators, and other brand-building opportunities!

Of Caribbean descent, Denise Renee grew up in New York City and has lived in the Metro Atlanta area since 2008. Fun fact: Denise Renee is a double first name.

Follow Denise on LinkedIn and YouTube.

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No matter where you are in your business journey, take your customers on that journey with you through a marketing funnel.

In today's episode of 10 Minute Marketing, Sonja Crystal Williams is joined by funnel strategist and owner of KMB Digital, Karrie Chariton. Karrie talks about the key fundamentals of building a marketing funnel and why every business focused on generating leads needs to have at least one funnel in place. 

Karrie shares her expertise on the step-by-step process of building a profitable funnel, how to get more visibility to any funnel, and the responsibilities of maintaining a funnel post-launch. As Sonja and Karrie delve into why business owners need marketing funnels to grow their audience and brand, they also go over reasons why your traffic and conversions don't match up and some tactics you can use to improve it.

After listening to the podcast, you’re invited to get Karrie's free Flood Your Funnel with Traffic guide. Download the guide to discover over 50 proven strategies to drive traffic and boost conversions. You can never have too much traffic!


About Karrie Chariton and KMB Digital
Karrie is the owner of KMB Digital, a funnel-building agency for visionary women course creators & coaches.  She's been in the online space for 8 years working as a PM, OBM, Tech Specialist, and Pinterest Ads Strategist. She is also a certified Launch Manager & Funnel Gorgeous Certified Master Marketer. She loves to learn new things and read personal development books. When her nose isn't in a book, she can be found with her family trying new restaurants or planning the next travel adventure. 

Learn more about KMB Digital here, and follow Karrie on Instagram, Facebook, and LinkedIn.

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What's a single powerful tool that could completely transform your marketing strategy?
A) Quizzes
B) Quizzes
C) Quizzes
D) All of the above!

Today on 10 Minute Marketing, Alefiya Khoraki, an expert funnel strategist and conversion copywriter, joins Sonja Crystal Williams to reveal the magic behind quizzes and how they can revolutionize your brand’s engagement and conversion rates. As Alefiya shares her journey from running a bakery in Nairobi to becoming a digital marketing maven, she unveils how she stumbled upon her niche in quiz-based marketing and learn why treating quiz landing pages like sales pages can significantly impact your success.

Throughout the episode, they dissect different types of quizzes to show you how they can be tailored to different industries, share actionable insights on avoiding common quiz-creation pitfalls, and provide expert tips to craft quizzes that captivate and convert. Alefiya’s compelling story is absolutely packed with valuable strategies to elevate your marketing funnel.

About Alefiya Khoraki
Alefiya Khoraki is a funnel strategist, conversion copywriter, and CEO/CMO of Nomads Marketing. She's all about quizzes that give your current lead gen efforts conversion complex, copy that tingles full-body sensations in your reader, and gobbling a thesaurus for lunch.

Follow Alefiya on LinkedIn here.