10 Minute Marketing

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If you could come up with one guiding word or phrase for 2024, what would it be?
In this episode, Sonja Crystal Williams shares how her own focus on the word "space" is shifting how she approaches life and work, and how your guiding word might inspire you to forge an exceptional year.

As the new year has arrived, Sonja shares how she has been decluttering her home. But her decluttering hasn't been just about a simple spring cleaning; it's been about making room for growth, success, and leading with a clear mind.

Sonja shares has she has tackled both cluttered cupboards and a cluttered mindset, discovering along the way how this process of decluttering is crucial for personal and business development. Tune in for an enlightening discussion on the power of creating space—both in our environments and in our minds—and how this simple yet profound act can lead us to a path of greater achievements.

Together, we'll explore the importance of intention-setting as we navigate the year ahead. We'll also talk about aligning our actions with our mindset to turn aspirations into realities.

Whether you're a seasoned business owner or a professional climbing the career ladder, this episode is packed with insights on preparing for and seizing the opportunities that this year has to offer.

Preparation for your brand includes starting with conducting an audit of your visual brand messaging with some help from our free Social Media Planner. 

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What are the four key components of a balanced business life according to an international award-winning business consultant?

That's exactly what today's 10 Minute Marketing explores. Sonja Crystal Williams delves into this answer with Angela Henderson, known for her unique, holistic approach to coaching women entrepreneurs. Angela emphasizes the need to address not just business strategy but overall life balance for achieving true success. Listen as she shares her insightful experiences from her psychology background, her journey from coffee dates to entrepreneurship, and her experience as an Influencer before it was mainstream.

Angela and Sonja delve into their experiences of 'paying to play', from attending events to joining masterminds and conferences that led to powerful connections and growth opportunities. They highlight the importance of personal development and investing in oneself for their business, a path that Angela herself traversed.

Wrapping up their discussion with an exploration on the role of rest and creativity, Angela shares how an event by Chris Ducker inspired her to incorporate these elements into her business. Transform your business approach and join us on this enlightening journey.


Plus, as a special treat for our listeners, take Angela's free 3-minute Business Growth Scorecard assessment to pinpoint the exact areas you need to optimize to grow your business and still find joy in every day!


About Angela Henderson
Angela is an international award winning business consultant/coach, speaker and podcaster who helps women around the world make more money by creating a personalised business strategy and mastering their mindset, so they can create a business & life they love and want to show up for every, single, day.

Learn More about Angela and tune in to The Angela Henderson Online Business Show Podcast.
Follow Angela on Facebook and Instagram, and join her Women In Business Collaborative Facebook Group.

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In this Coaching Call style 10 Minute Marketing episode, I’m thrilled to sit down with Akil Sherman, owner of Akil Sherman Online Training & Coaching. With over two decades as a Certified Personal Trainer and experience in corporate wellness, Akil now offers online fitness coaching to those seeking ways to lose fat and get healthy. 

In this episode, we talk about Akil's journey and finding his target audiences in both a pre and post-pandemic marketplace. We also peel back the layers of the success he has found on Facebook and mastering his marketing message, how he is testing various offers and the work he needs to do to crack the code on LinkedIn marketing.  

In this episode, we discuss how to craft a compelling LinkedIn profile and content that connects with potential clients. This includes the differences between branding on LinkedIn through a personal profile versus a business page and what tactics the LinkedIn algorithm will reward for each. We also touch on the importance of working on personal profile features to convert leads by offering a simple and enticing call-to-action.

Tune in to this opportunity to learn from Akil's challenges with maximizing his marketing funnel, as well as my tips on how to optimize your LinkedIn profile for business success!


About Akil Sherman
Akil Sherman has helped thousands of men and women lose body fat and build healthy sustainable lifestyles over his 23-year career as a Certified Personal Trainer.

Check out Akil's free 7 Foods to Avoid for Fat Loss resource here.

Learn More about Akil Sherman Personal Training.
Follow him on LinkedIn, Facebook, and Instagram.

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Content creation: a tug-of-war between quality and quantity. Where should you be investing your time and efforts?

In our final installment of this three-part series, we're diving deeper into the cause for quality and dissecting why leading brands pour resources into crafting research-driven, high-value content. This includes swaying user trust, boosting engagement, and bolstering your brand reputation.

I'm Sonja Crystal Williams, your guide through this maze of content strategy. Tune in as I unpack how regular delivery of top-notch, well-researched content can elevate your brand to an authority in your field, magnetizing a loyal following. We'll also scrutinize the role your content creation strategy plays in your budget planning and team requirements. Join me as we wrap up this series with a fresh perspective on the quantity versus quality debate. It's time to discover if your brand needs a fine balance of both!

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In Part 2 of this series on Content Creation: Quality vs Quantity, Sonja continues to navigate this debate, providing insights on why some brands need to consider Content Quantity as an approach to their overall content marketing strategy.

Sonja kicks off with a compelling study from Semrush, revealing a surprising connection between content quantity and improved website rankings. This data-driven argument makes a strong case for considering content quantity as a viable strategy for brand growth.

However, she emphasizes that a high-volume content approach is not without its challenges, requiring unwavering consistency, an in-depth understanding of your audience, and effective content production at scale. By auditing past content and smart budget planning, you can leverage a well-executed high-volume content strategy to significantly enhance your brand's visibility and growth.

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What if you were posting content too often or maybe not enough and didn't even realize it? What would it mean for your brand's visibility and reach? In this episode, Sonja guides you through the twisty maze of content creation strategies, focusing on the controversial debate of content quality versus quantity. We take a look at the pros and cons of one technique versus the other.

Later in the episode, Sonja shares insights on maintaining consistency, understanding social media algorithms, and effectively producing content. Tune in and discover how to turn your content into a powerful tool for brand growth.

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Ever dreamed of scaling your business with ease and confidence?

Today, 10 Minute Marketing shares the microphone with Dallas Travers, podcaster and founder of The Hive, a mastermind in attracting paying clients, building lists, and expanding businesses through courses. She's opening up about her unique Ripple Effect System - a step-by-step process that layers business growth, starting with private clients. Dallas emphasizes the importance of community in successful scaling, giving us a glimpse into her methodology and the three metrics she uses to measure readiness for the next phase.

We also pick Dallas's brain on another topic she's excelled in: podcasting! She shares the behind-the-scenes of her podcasting journey, laying out how she crafts intros, creates engaging social media content, and delegates tasks to her stellar team. More than just techniques, Dallas delves into the significance of bringing a podcast to life and how it's been a game-changer for her business.

But it's not all business - Dallas gets personal too, revealing the story behind her unique name, her non-negotiables in life, and a thought-provoking piece of advice from her daughter's kindergarten teacher. Get ready for a captivating chat that strikes a balance between professional insights and genuine human connection. So tune in, because you're about to understand why leading with your values can make all the difference.

Plus, as a special treat for our listeners, take Dallas' The Coach's SuperPower Quiz - 90 seconds to uncover the precise next steps to find paying clients, build your list, or scale with a course. You'll receive a custom toolkit based on your strengths instead of a one-size-fits-all formula!

About Dallas Travers
If you're a coach who serves everyday people, you need to know Dallas Travers. Her Ripple Effect System teaches the exact steps to attract paying clients, build your list daily, then scale your business with a course so you never again have to ask, "what should I do today?"

Learn more about Dallas and follow her on Instagram.
Listen to Dallas' Coaches on a Mission podcast.

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In this episode, Sonja reveals the power-packed potential of ads on Facebook and Instagram for your brand and how new advertisers should approach the technical and creative set up. 

With the world of social media changing the game for branding, Facebook and Instagram ads have become the new go-to strategy. But, should you be running ads on both of these platforms? Sonja walks through the common hiccups and provides a guide to successful campaign launches on both platforms. We go through the nitty-gritty of setting your ad budget and techniques to identify your target audience.

Whether you're an enterprising entrepreneur or part of an organization, this episode is brimming with tips and tricks to maximize the impact of your campaigns.

https://sonjacrystal.com/

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Ever wondered how passion can turn into a successful business venture? Today's guest, Stephanie Lichtenstein, founder of Micro Media Marketing, lets you in on her fourteen-year journey filled with growth, opportunities, challenges, and triumphs.

With the same exuberance that made her take her first steps into the digital marketing scene over a decade ago, Stephanie recounts her inspiring entrepreneurial journey. From launching her agency in the heart of New York to sharing office space with the renowned Gary Vaynerchuk at VaynerMedia, she reveals how she built a resilient team that shares her love for social media. As someone who has worked with giants like HarperCollins, Hubbell, and Colliers International, Stephanie's insights into focusing on diverse industries, particularly fashion, beauty, and home décor e-commerce brands, are invaluable.

Stephanie delivers a candid narration of her experiences, including staying positive during recessions and understanding the importance of networking both online and offline. Her advice about saving for a rainy day and offering flexible options for clients is practical and a must-listen for any fresh business owner. Stephanie also sheds light on how she expanded her business through strategic partnerships and collaborations. So, gear up as Stephanie Lichtenstein takes you on a tour of her entrepreneurial world that's as thrilling as it is informative.

About Stephanie Lichtenstein and Micro Media Marketing
Stephanie Lichtenstein is the President and Founder of Micro Media Marketing. Stephanie’s passion for social media is contagious, it has led her to work with SMB to Fortune 500 companies such as HarperCollins, Hubbell, and Colliers International. 14 years ago she launched Micro Media with a dream in New York City working out of borrowed office space from Gary Vaynerchuck's Vaynermedia offices, she is now headquartered in Miami with team members throughout the US including in Chicago. Since then, Stephanie never looked back on her dream to share her passion for social media with online businesses and brands. Her biggest achievement is growing brands along with her team of women and stay-at-home moms specializing in the home decor space and spaces that speak to a woman audience.

Be sure to also check out these amazing resources Stephanie recommends:

• Transform Your Marketing  by Rick Ramos (claim your FREE ebook copy - limited time offer!)
• Science Of Well-Being course by Yale University that talks about happiness (enroll for FREE!)
• Die With Zero: Getting All You Can from Your Money and Your Life  by Bill Perkins

Follow Stephanie on LinkedIn and Instagram.
Learn More about Micro Media Marketing and follow them on Instagram.

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In this Coaching Call style 10 Minute Marketing episode, Sonja Crystal Williams sits down with Cloe Guidry-Reed, who has journeyed from being a risk management consultant to a tech entrepreneur as the CEO of Hire Ground — a SaaS platform that connects diverse suppliers and enterprise buyers.  

Throughout the episode, they outline the trajectory of Hire Ground's growth and Sonja underlines the significance of personal branding in humanizing a business and nurturing deep connections with customers. She also coaches Cloe up on how to leverage LinkedIn to enhance her personal brand and attract clients for Hire Ground, such optimizing her LinkedIn profile for enhanced visibility and engaging with digital communities for increased interactions.

As Cloe continues to grow Hire Ground, her journey offers insights for other entrepreneurs navigating their own branding and business paths. You can also harness power of digital platforms to boost your personal and professional brands. Whether you’re an aspiring entrepreneur or a seasoned business owner, Cloe’s story offers valuable insights and inspiration.


About Cloe Guidry-Reed and Hire Ground
An Agnes Scott College and Georgia State University Executive MBA Alumni and former SVP in two global brokerage firms, Cloe Guidry-Reed spent over 16 years successfully helping clients solve challenging issues around supply chain risk and human capital management. She founded Hire Ground, an online marketplace that connects corporate and government buyers with diverse suppliers, with the mission of providing new-majority business owners with more opportunities to win supply chain contracts while also enabling enterprise buyers to build and strengthen their supplier diversity programs.

As founder and CEO, Cloe is responsible for the overall success of Hire Ground by leading the development and execution of long-term strategies. She also co-hosts their Breaking Barriers podcast, speaking with leaders and rising stars in the increasingly vital field of supplier inclusion.

Follow Cloe on LinkedIn.
Learn More about Hire Ground and follow them on LinkedIn.
Tune in to the Breaking Barriers podcast.