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We are exploring the power of everyday innovation in business, looking at how small, thoughtful touches can transform customer experiences and create lasting value.

• Innovation creates new value by transforming ideas, methods, or products into impactful solutions
• The Magic Castle Hotel's "Popsicle Hotline" demonstrates how a simple idea can become a memorable signature experience
• Chick-fil-A's drive-thru innovations with tablets and dual lanes solved pandemic challenges while enhancing customer satisfaction
• Industry innovations include WCS Web Configurator Studio's online product configuration and My Resource Library's mobile app
• Five-step innovation framework: observe and listen, ask bold questions, start small, gather feedback and refine, roll out broadly
• Look for small frustrations that are often overlooked as starting points for innovation
• Innovation isn't just a project but a mindset that should become part of your business culture
• Celebrating small and big victories builds momentum and creates a culture where team members naturally bring forward ideas

I'd love to hear how you're creating innovation in your business and our industry. Go out there and make today great!

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The Trend Report introduction music is provided by Werq by Kevin MacLeod Link: https://incompetech.filmmusic.io/song/4616-werq License: http://creativecommons.org/licenses/by/4.0/