In this episode, Alexandra returns from Experience 2025 with a renewed voice—literally and figuratively. After a whirlwind of hockey coaching, travel, and the inevitable fall-break cold, she reflects on what kids learning to skate can teach adults about bravery, mindset, and the power of getting back up quickly.

Alexandra sits down with keynote speaker, bestselling author, and podcast host Amy Jo Martin, who describes herself as a “renegade of life” and a lifelong learner. Together, they explore what it means to embrace curiosity, take the next brave step, and say “Why not now?”—whether in your creative practice, your career, or your personal world.

Amy Jo shares her renegade rules, including asking for forgiveness instead of permission, buying back time through AI, and learning to green-light your own ideas today rather than someday. She also tells the incredible story of how she accidentally helped launch the very first Twitter verified checkmark and how that moment changed her career forever.

Alexandra also recaps her favorite moments from Experience 2025. Whether you’re a designer, a leader, or someone standing at the edge of your next “trampoline moment,” this episode challenges you to move forward—today, not tomorrow—and surround yourself with people who cheer when you fall and when you rise.

Learn more about Amy Jo Martin

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Listen to Amy Jo's podcast "Why Not Now?"

Buy Amy Jo Martin's book: "Renegades Write The Rules"

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We are coming to you live from Day 1 of Experience—formerly known as CET Experience—where nearly 500 designers, manufacturers, and sponsors are fueling the excitement and innovation shaping the design industry. This year marks a major shift not just in the name, but in what the event represents. Configura’s vision has expanded beyond CET, and Experience now captures the full scope of their technology solutions. 

In this episode Alexandra sits down with two of Configura's very own Aaron Okkema, Head of Sales for North America, and Rob Detrick, Product Manager for Commercial Interiors, about the big announcements from the opening keynote.

Check out Configura's Roadmap to discover upcoming projects and share your innovative ideas for future development.

Questions for Configura? Ask Alexandra or Brooke Snow

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In this episode, Alexandra Tseffos breaks down the results of her latest dealer designer survey, which drew responses from nearly 175 professionals across the industry. The survey explores the confidence levels of designers in core responsibilities such as technical specification, ancillary selection, pricing, meeting participation, live design, and advanced visualization.

Not only did Alexandra share the numbers and highlight various results, but she also brings in two expert voices to put the findings into perspective. First, we hear from Shelley Rosetta, Principal at Solomon Coyle who reflects on the broader industry context, the importance of continuous learning, and how AI is reshaping workflows. Then we hear from Kari Anderson, Owner of Techbox Collective, who discusses what the survey results mean for manufacturers—plus she highlights how better tools, cleaner data, and thoughtful training can raise both confidence and competence across the field.

Together, these conversations uncover surprising gaps, celebrate areas of strength, and explore how designers—along with dealerships and manufacturers can evolve together. Whether you’re a dealer designer, leader, or manufacturer, there are plenty of insights to spark new conversations about the future of design.

Download the full report here.

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In this inspiring episode, Alexandra sits down with Christine Crawford, Design Manager at Alfred Williams & Company in Nashville and MillerKnoll’s Designer of the Year. Christine shares her journey from an eager design student who did whatever it took to land an internship, to becoming the leader of a design team and the force behind a $15 million project. Her story highlights the power of curiosity, tenacity, and taking bold risks—such as writing a letter to land her dream role.

Through Christine’s perspective, we explore what it means to redefine “perfect,” why dealer design can be a powerful accelerator for young careers, and how collaboration and courage shape long-term success. Whether you’re a student, a young designer, or a seasoned professional, Christine’s journey will leave you with practical wisdom and the confidence to bet on yourself.

Check out Alfred Williams & Company

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Check out Configura's Experience Conference in Orlando

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In this episode, designer, author, and Thunder Egg founder Brittney Herrera shares her personal journey through the design industry—from internships and dealership work to leading her own firm. Along the way, she opens up about navigating firm politics, discovering her strengths, and learning how to turn every experience into a stepping stone for growth. Brittney's book Inside the Design Industry quickly became an Amazon best-seller and a must-read for students. This conversation brings her book and it's lessons to life.

Whether you’re a design student, recent graduate, or just starting out in your career, you’ll hear practical advice on networking, mentorship, interviews, and building confidence in an often-intimidating industry. Industry veteran Jeff Carlson from My Resource Library joins the conversation as well—adding some great advice about connecting with others through LinkedIn. This episode is both a guide and an encouragement for anyone ready to find their place in design.

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Get $75 off CET Experience by using promo code: THEDESIGNPOP75 if you register before September 22, 2025.

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In this episode of The Design Pop, Alexandra welcomes Jennifer Evans, VP of Design and Development at Hyphn, formerly BKM. With nearly two decades of experience rising through the same dealership, Jennifer shares her unique journey from project designer to leadership.

She reveals how curiosity, problem-solving, and a passion for process led her upward. They explore how Hyphn's evolution—from rebranding to strategic acquisition—has strengthened its culture and diversified its services to meet the changing demands of today’s workplace.

Jennifer also talks about building strong design teams, empowering designers through live design sessions, incentivizing client engagement, and embracing the "uncomfortable" as a pathway to growth. Throughout this episode, Jennifer shares insights on capacity challenges, industry training gaps, and the mindset shift that's required to lead effectively.

What if the key to elevating dealer design isn't just mastering tools, but learning how to create better conversations?

Subscribe to The Design POP to access POP into Excellence recordings.

Use this link for $75 off Configura's Experience in Orlando. Or use promo code TheDesignPOP75 at checkout.

Follow us on social media to hear more about our upcoming launches on The Design POP. Instagram and LinkedIn.

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On this episode of The Design POP Podcast, host Alexandra Tseffos sits down with Erica Jaffe—Creative Director & Ancillary Specialist at Benhar Office Interiors, and affectionately known as the "Office Furniture Girl" on Instagram, to explore how dealer designers can sharpen their approach and enhance their impact on client interactions.

From her early days in interior design, retail furniture sales, to business development at a dealership, Erica shares how clear communication, thoughtful expectation-setting, and a dose of humor can transform the designer-client relationship. Hear how she's leveraging social media to educate, entertain, and build both trust and credibility within the design community.

Where to find The Design POP in Chicago https://www.thedesignpop.com/Chicago-2025

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Stephanie Wolfson, Design Manager at HAT Collective, didn’t set out to become a designer—she followed her curiosity, and it led her somewhere unexpected. With a background in theater and marketing, she found her way into the world of commercial interiors and discovered a love for the “3D puzzles” of furniture design.

In this episode, Stephanie shares how curiosity helped her carve out new roles, take a bold career pause, and navigate the tough conversations that come with growth. It’s a candid, inspiring look at what’s possible when you stop chasing the perfect plan—and start following what lights you up.

Learn more about POP into Excellence 2025; a professional development event for dealer designers & design leaders

Last chance for "All Access:" https://www.thedesignpop.com/offers/dmdNUU2R/checkout 

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In this episode, we sit down with Kate Bradley and Pam Smith—two former dealer designers who made the jump to the A&D world and now work at HKS. They open up about what that transition was really like, from unexpected stress relief to letting go of manufacturer sales goals and adapting to new tech.

We dive into the sometimes tricky dynamic between dealerships and A&D firms, and what it takes to collaborate well. Kate and Pam share what they wish they had known earlier, bust a few myths (like whether fancy renderings actually help win projects), and offer real, practical advice for building better partnerships.

Register for FREE to attend the webinar Bridging the Gap: Strengthening Collaboration Between Dealer Designers and A+D

Submit a question for the panelists link: https://www.thedesignpop.com/pie-2025-questions

Learn more about POP into Excellence 2025; a professional development event for dealer designers & design leaders

The Design Pop is an Imagine a Place Production (presented by OFS)

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In this candid conversation, Alexandra chats with Wesley Edmonds, Director of Workplace at OFS, about the challenges and opportunities for women in design. They tackle the evolving role of dealer designers, the gender gap in leadership, and how sponsorship can fuel career growth.

With personal stories, industry insights, and plenty of laughter, they explore the disconnect between A&D and dealer designers, the need to break down silos, and why empowering all designers—regardless of title—matters. Plus, they get real about juggling careers and motherhood in a fast-paced, male-dominated industry.

Honest, funny, and full of actionable advice, this episode is a must-listen for anyone in workplace design or leadership.

Oh, and Pop Into Excellence kicks off on May 5th! (Stay tuned for more information). 

The Design Pop is an Imagine a Place Production (presented by OFS)

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