In this episode, I chat with the Founder of RanoAdidas, Rano Iskandar. Rano is a leading social media trailblazer, strategist and practitioner based in Brunei. His website www.rano360.com is Brunei's number 1 source of social news. In this podcast we discuss social media do's and don't do's for businesses. He shares insights, tips and practical applications from his decorated online journey including the rise of TikTok, video content, numbers vs engagement, and how online consumer habits have changed over time. If you’d like to connect with Rano or would like to find out more about how to leverage social media in your business, connect with him on Instagram, @ranoadidas.