B2B Sales Trends

100. Sales Trends 2026: Increasing Sales Performance & Confidence in Selling


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Increasing sales performance and confidence in selling doesnโ€™t come from more pressure - it comes from better leadership design. In this special 100th episode of the B2B Sales Trends Podcast, Harry breaks down the systems, structures, and leadership shifts shaping sales trends 2026, and why modern B2B sales strategy must move beyond urgency and intensity.
This solo milestone episode marks 100 episodes of pattern recognition across sales leaders, first-line managers, and go-to-market teams. Harry Kendlbacher distills the first three insights from the 26 Sales Trends for 2026 report - explaining why pressure no longer works, how leadership design drives consistency, and what buyers truly respond to today.
๐Ÿ”— Explore more insights: https://www.globalperformancegroup.com/
๐Ÿ‘‰Download the report here: https://globalperformancegroup.com/26-sales-trends/
Timestamps:
00:00 โ€“ Why increasing sales performance feels harder today
02:18 โ€“ Sales trends 2026 and what they reveal about modern selling
04:40 โ€“ Predictability vs pressure in B2B sales strategy
06:55 โ€“ Sales manager coaching as the real performance lever
08:20 โ€“ Confidence in selling and the consultative sales approach
09:30 โ€“ Final reflections + the future of sales leadership
Youโ€™ll learn:
โ€“ Why pressure-based sales training is breaking performance
โ€“ How predictability increases confidence in selling
โ€“ The growing impact of sales manager coaching
โ€“ What modern buyers expect from consultative sales conversations
๐Ÿ’ก Key Takeaways
- Increasing sales performance today depends more on systems than effort
- Predictable environments outperform pressure-driven sales cultures
- First-line sales managers are the true drivers of behavior change
- Confidence in selling comes from clarity, not urgency
- Sales trends 2026 reward consistency over intensity
About the Episode
This is a solo 100th episode special hosted by Harry Kendlbacher, founder of Global Performance Group and host of the B2B Sales Trends Podcast. Drawing from hundreds of conversations with sales leaders worldwide, Harry shares the foundational shifts redefining performance, leadership, and trust in modern B2B sales.
If this episode sparked new thinking, share it with your team.
๐ŸŽง Subscribe for weekly insights on modern selling, leadership, and performance.
๐Ÿ“˜ Download the full 26 Sales Trends for 2026 report:
๐Ÿ‘‰ https://globalperformancegroup.com/26-sales-trends/
๐Ÿ”— Explore more at https://www.globalperformancegroup.com/
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B2B Sales TrendsBy Global Performance Group

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