In our one hundredth episode special, Brad and Scully discuss the Youtube advertising boycott and the importance of brand image. In addition, they examine the effectiveness of newsletters. They also consider mobile applications in the post app era. In celebration of our one hundredth episode, Brad and Scully interview an imageseven Account Manager, Tess Palmyre, on the subject of blog writing for SEO vs writing for real people. This week's school marketing example: a genius cyber bullying prevention app called Reword. The rants and raves segment looks at a computer-generated painting to bring about the issue of automated content creation, specifically in blog writing, and the future of non-manual written content.