smj: school marketing journal

By imageseven

Education Business

What's smj: school marketing journal about?

The School Marketing Journal podcast is for school Heads, covering the latest in school marketing and communications.

Download our free app to listen on your phone

smj: school marketing journal episodes:

06.27.2024
178: AI 101 for school Heads
School Marketing Journal with Brad Entwistle and Andrew Sculthorpe In this episode, we are joined by Brendan Schneider, an expert in digital marketing for schools and the Artificial Intelligence (AI) revolution. We discuss the growth in AI and break down...
06.20.2024
177: Marketing buzzwords you should know – Part 2
School Marketing Journal with Brad Entwistle and Andrew Sculthorpe In this episode, we pick up where we left off from SMJ175, continuing with our list of marketing jargon that school Heads might encounter in order to help you interpret what...
06.13.2024
176: Truth and Tradition: Writing Authentic School Histories – interview with David Hastie
School Marketing Journal with Brad Entwistle and Andrew Sculthorpe There comes a time in the life of every school when the time is right to make a permanent record of the school’s history. This episode, we are joined by Associate...
06.06.2024
175: The marketing buzzwords you should know – Part 1
School Marketing Journal with Brad Entwistle and Andrew Sculthorpe This episode, we discuss some of the jargon in the marketing industry to help school Heads interpret what they are hearing from marketers and understand the process behind what is going...
05.30.2024
174: Strategy with the customer in mind – interview with Tom Olverson
School Marketing Journal with Brad Entwistle and Andrew Sculthorpe In this episode, we are joined by Tom Olverson, a veteran school Head of 27 years who is now a specialist search consultant with RG175 and a mentor to current...
05.23.2024
173: Branding is expecting. Marketing is parenting
School Marketing Journal with Brad Entwistle and Andrew Sculthorpe In the education sector the various functions of communication often get blurred, especially when it comes to branding and marketing. While related and interdependent, these are entirely different stages of communication...
05.16.2024
172: Unlocking your school's value
School Marketing Journal with Brad Entwistle and Andrew Sculthorpe There is a lot happening in the modern school marketing landscape. It seems that every time you open a new browser tab there is a new tool or app that is...
05.09.2024
171: Why video documentaries work for schools – interview with Ryan Koral
School Marketing Journal with Brad Entwistle and Andrew Sculthorpe It has long been known that video is a powerful way to connect with your audience. But, as production becomes cheaper and tools get easier to use, how can schools...
05.02.2024
170: How good is your email newsletter?
School Marketing Journal with Brad Entwistle and Andrew Sculthorpe How does your school’s newsletter compare to the benchmarks of the industry, and do they really make a difference to what you are trying to do? Recently, imageseven’s Digital Marketing Specialist,...
04.04.2024
169: Are you distinct or distinctive?
School Marketing Journal with Brad Entwistle and Andrew Sculthorpe Is it possible for your school to stand out in a sea of sameness? This episode, Brad and Scully discuss the idea that to be effective with any content marketing...
03.28.2024
168: The power of print magazines
School Marketing Journal with Brad Entwistle and Andrew Sculthorpe This episode Brad and Scully discuss the case for school magazines and why it is important not to dismiss the idea of print publications. We discuss how the long form...
03.21.2024
167: How to pivot your school from mission, to brand, to growth – part 4
School Marketing Journal with Brad Entwistle and Andrew Sculthorpe In the final part of this four-part series with Maria Kadison, President and CEO of EdwardsCo, we discuss how to execute and align all the brand initiatives to form your...
03.14.2024
166: When to say what to whom
School Marketing Journal with Brad Entwistle and Andrew Sculthorpe In this episode we pick up where we left off from Episode 164, as we discuss navigating issue management. We walk you through a flowchart about issue management and...
03.07.2024
165: How to pivot your school from mission to brand to growth – part 3
School Marketing Journal with Brad Entwistle and Andrew Sculthorpe In the third part of this four-part series with Maria Kadison, President and CEO of EdwardsCo, we discuss the idea of EDGE; Expressing Differentiation and Generating Engagement. Discover how EDGE can...
02.29.2024
164: Navigating issue management – a guide for school Heads
School Marketing Journal with Brad Entwistle and Andrew Sculthorpe The way that a school Head responds to issues can have a significant impact on the school’s reputation, trust and most importantly, the wellbeing of their students and staff. This...
02.22.2024
163: How to pivot your school from mission, to brand, to growth – part 2
School Marketing Journal with Brad Entwistle and Andrew Sculthorpe In the second part of this four-part series with Maria Kadison, President and CEO of EdwardsCo, we discuss some of the things successful schools are doing to uncover valuable data...
02.15.2024
162: Preparing for a deepfake crisis
School Marketing Journal with Brad Entwistle and Andrew Sculthorpe Deepfakes are where Artificial Intelligence is used to create or alter video and audio recordings with remarkable realism. In this episode, Brad and Scully discuss the rise of deepfakes and how,...
02.08.2024
161: How to pivot your school from mission to brand to growth – part 1
School Marketing Journal with Brad Entwistle and Andrew Sculthorpe This episode, Brad is joined by Maria Kadison, President and CEO of EdwardsCo, a branding, marketing, strategy and design agency for independent schools across the United States. In the first...
02.01.2024
160: Managing your team's marketing technology appetite
School Marketing Journal with Brad Entwistle and Andrew Sculthorpe Looking into the future, Brad and Scully discuss the ‘Martec Revolution’ and the implications and challenges that schools will face adapting to rapid technological changes. They provide an action plan...
11.30.2023
159: Are you mindstuck? – interview with Michael McQueen
School Marketing Journal with Brad Entwistle and Andrew Sculthorpe This episode we talk to multi-award-winning speaker, change strategist and bestselling author of ten books, Michael McQueen. Michael discusses how to master the art of changing people’s minds and persuading...
11.23.2023
158: School fees insights – interview with Anthony McCausland
School Marketing Journal with Brad Entwistle and Andrew Sculthorpe This episode we talk to Anthony McCausland from Feesable, who has been analysing nearly 31,000 fee estimates from July 2022 to June 2023. Anthony shares his insights on all things...
11.16.2023
157: Pitfalls to avoid in 2024
School Marketing Journal with Brad Entwistle and Andrew Sculthorpe As Heads start to think strategically about their 2024 marketing and communication plans, we take this opportunity to share what we see as some of the key pitfalls and challenges likely...
11.09.2023
156: Marketing AI for school Heads – interview with Bart Caylor
School Marketing Journal with Brad Entwistle and Andrew Sculthorpe Today we chat with Bart Caylor, President of Caylor Solutions, about the incredibly rapid rise of AI, what it means and some of the incredible things it allows us to do....
11.02.2023
155: Reflections – interview with Stuart Meade
School Marketing Journal with Brad Entwistle and Andrew Sculthorpe This episode we are joined by Stuart Meade. Reflecting on his career – which included 21 years as a school Head at Hale School, Perth and Mathew Flinders Anglican College,...
10.26.2023
154: The voice of the customer
School Marketing Journal with Brad Entwistle and Andrew Sculthorpe At the very essence of every decision you make as a school Head is your school community. As a Head, your ability to listen to the community’s voice goes a long...
10.19.2023
153: What is a (school) brand?
School Marketing Journal with Brad Entwistle and Andrew Sculthorpe To understand what your school brand is, you need to first understand what a ‘brand’ is. In this episode we discuss some of the misconceptions on what a brand is,...
10.12.2023
152: Observations from our conversations
School Marketing Journal with Brad Entwistle and Andrew Sculthorpe Having recently returned from the AHISA Biannual Convention, we recap some of the conversations we had with school Heads while there. We go through the some of...
09.21.2023
151: Growing an alumni program – interview with Alastair Lee
School Marketing Journal with Brad Entwistle and Andrew Sculthorpe How can you improve (or start) the alumni program at your school? We talk to Alastair Lee, Managing Director of AlumGrow Consultancy, to find out the benefits of building strong alumni...
09.14.2023
150: Print or digital publications?
School Marketing Journal with Brad Entwistle and Andrew Sculthorpe Is print relevant anymore? Is digital really the ruler of the communication world? We debate the positives and negatives of both print, digital publications and a combination of both, to...
09.07.2023
149: The five biggest changes in advertising and what you need to know – interview with Amanda Reid
School Marketing Journal with Brad Entwistle and Andrew Sculthorpe The advertising market is evolving all the time and as a school Head you can often be left in the dark about the evolving landscape of...
08.31.2023
148: The gap between idea and action
School Marketing Journal with Brad Entwistle and Andrew Sculthorpe School’s marketing efforts often struggle to close the strategy-execution gap. Why do so many implementation efforts fail? In this episode, we discuss strategies among school leaders...
08.24.2023
147: Data based decisions – interview with Peter Buckingham
School Marketing Journal with Brad Entwistle and Andrew Sculthorpe When it comes to making decisions, we all feel like we can never have enough data. In this episode, we speak to Peter Buckingham, co-founder and...
08.17.2023
146: The value of clarity
School Marketing Journal with Brad Entwistle and Andrew Sculthorpe One of the issues we frequently run into when working with schools looking to craft their messaging is clarity, or rather a lack of it. We discuss how...
08.10.2023
145: Tertiary lessons – interview with Bart Caylor
School Marketing Journal with Brad Entwistle and Andrew Sculthorpe What lessons can K-12 school Heads draw from trends in the higher education market? We’re joined by Bart Caylor, president of Caylor Solutions; a company with a mission of...
08.03.2023
144: Strategic or operational?
School Marketing Journal with Brad Entwistle and Andrew Sculthorpe What does it mean to have a strategy in place? On a broad level, a strategy is a plan to outperform your competitors (every school has them) and succeed in an...
07.27.2023
143: The ultimate customer experience – interview with Scott McKain
School Marketing Journal with Brad Entwistle and Andrew Sculthorpe How do you, as a Head, create distinction to attract and retain customers while standing out in a competitive marketplace? Globally recognised marketing authority and author Scott McKain joins us share...
07.20.2023
142: Using your expertise as a competitive advantage
School Marketing Journal with Brad Entwistle and Andrew Sculthorpe Every school is looking for a competitive advantage … and if you aren’t, then you should be!There are many sources of competitive advantage, yet Heads often fall short of using...
06.22.2023
141: Persona development – interview with Suzanne Willcock
School Marketing Journal with Brad Entwistle and Andrew Sculthorpe Suzanne Willcock, our Senior Consultant at imageseven, joins us to breakdown the who, what and why of parent, student and alumni personas, revealing the purpose and intensive quantitative and qualitative data...
06.15.2023
140: Look again at your school tours
School Marketing Journal with Brad Entwistle and Andrew Sculthorpe Every aspect of a school tour – from the confirmation email to the inside of the classroom – is an opportunity to build trust with parents, as well as exemplify...
06.08.2023
139: Maximising LinkedIn – interview with Sue Ellson
School Marketing Journal with Brad Entwistle and Andrew Sculthorpe Sue Ellson, an independent LinkedIn Specialist and author who helps businesses and individuals maximise their presence on LinkedIn, reveals why you should have a separate LinkedIn page for yourself, as...
06.07.2023
138: The benefits of doing less marketing
School Marketing Journal with Brad Entwistle and Andrew Sculthorpe Every Head has fallen into the trap of biting off more than they can chew at one point or another. The reality is, Heads are faced with endless marketing and communication...
05.25.2023
137: Measuring school experiences – interview with David Willows and Suzette Parlevliet
School Marketing Journal with Brad Entwistle and Andrew Sculthorpe To provide the best experience for families at your school, you first need to understand the experiences they have with you. In this interview with David Willows and Suzette Parlevliet, from...
05.18.2023
136: You're writing, but is anyone reading? – part 2
In part 2 of the ‘You’re writing, but is anyone reading?’ episode, we challenge you to inject your brand personality into your writing, as we discuss the difference between voice and tone and why they are important for your writing....
05.11.2023
135: You're writing, but is anyone reading? – part 1
Unlearn everything you’ve learnt about writing. That’s the key message we elaborate on as we explore how school Heads can effectively write to capture and maintain their audience’s attention. In this episode, we provide some tips and advice on...
05.04.2023
134: Seven education disruptors – interview with Sophie Renton
Social researcher, trends analyst and Managing Director at McCrindle Research, Sophie Renton joins us to discuss her recent research push to understand the seven disruptors impacting the future of education and unveil what this means for the future of...
04.27.2023
133: Whose job is school marketing?
School Marketing Journal with Brad Entwistle and Andrew Sculthorpe Is the perception of your school’s brand far too important to be left solely to school marketers? How exactly has our digital world shifted the role...
03.30.2023
132: The six types of stories every school Head needs
School Marketing Journal with Brad Entwistle and Andrew Sculthorpe “The greatest delivery system for any idea is a story.” Seems simple, right? Yet, before you can craft an effective narrative you must ask yourself three questions: Who is your story...
03.23.2023
131: Strategy in the real world – interview with Dr Graham Kenny
School Marketing Journal with Brad Entwistle and Andrew Sculthorpe What is the best way to think of strategy for non-strategists? Is it possible to clearly distinguish strategy from tactical execution? In this episode, we’re joined by CEO of Strategic Factors...
03.16.2023
130: Managing your school marketing team
School Marketing Journal with Brad Entwistle and Andrew Sculthorpe As you’re aware – as a school Head – switching hats from managing teachers to managing your marketing team can be quite the juggling act. So how can you adjust...
03.09.2023
129: The prevailing trends of 2023 – interview with Ashley Fell
School Marketing Journal with Brad Entwistle and Andrew Sculthorpe McCrindle’s Director of Advisory Ashley Fell summarises some surprising (and unsurprising) trends school Heads must be aware of leading into the year ahead, spanning from the virtuous needs of consumers (in...

What's smj: school marketing journal about?

Download our free app to listen on your phone

smj: school marketing journal episodes:

178: AI 101 for school Heads

177: Marketing buzzwords you should know – Part 2

176: Truth and Tradition: Writing Authentic School Histories – interview with David Hastie

175: The marketing buzzwords you should know – Part 1

174: Strategy with the customer in mind – interview with Tom Olverson

173: Branding is expecting. Marketing is parenting

172: Unlocking your school's value

171: Why video documentaries work for schools – interview with Ryan Koral

170: How good is your email newsletter?

169: Are you distinct or distinctive?

168: The power of print magazines

167: How to pivot your school from mission, to brand, to growth – part 4

166: When to say what to whom

165: How to pivot your school from mission to brand to growth – part 3

164: Navigating issue management – a guide for school Heads

163: How to pivot your school from mission, to brand, to growth – part 2

162: Preparing for a deepfake crisis

161: How to pivot your school from mission to brand to growth – part 1

160: Managing your team's marketing technology appetite

159: Are you mindstuck? – interview with Michael McQueen

158: School fees insights – interview with Anthony McCausland

157: Pitfalls to avoid in 2024

156: Marketing AI for school Heads – interview with Bart Caylor

155: Reflections – interview with Stuart Meade

154: The voice of the customer

153: What is a (school) brand?

152: Observations from our conversations

151: Growing an alumni program – interview with Alastair Lee

150: Print or digital publications?

149: The five biggest changes in advertising and what you need to know – interview with Amanda Reid

148: The gap between idea and action

147: Data based decisions – interview with Peter Buckingham

146: The value of clarity

145: Tertiary lessons – interview with Bart Caylor

144: Strategic or operational?

143: The ultimate customer experience – interview with Scott McKain

142: Using your expertise as a competitive advantage

141: Persona development – interview with Suzanne Willcock

140: Look again at your school tours

139: Maximising LinkedIn – interview with Sue Ellson

138: The benefits of doing less marketing

137: Measuring school experiences – interview with David Willows and Suzette Parlevliet

136: You're writing, but is anyone reading? – part 2

135: You're writing, but is anyone reading? – part 1

134: Seven education disruptors – interview with Sophie Renton

133: Whose job is school marketing?

132: The six types of stories every school Head needs

131: Strategy in the real world – interview with Dr Graham Kenny

130: Managing your school marketing team

129: The prevailing trends of 2023 – interview with Ashley Fell

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