School Marketing Journal with Brad Entwistle and Andrew Sculthorpe

Independent schools in Australia are navigating a rapidly evolving landscape, facing rising operational costs, shifting parent expectations, and growing competition. In this interview episode, Brad sits down with Mike Connor, Founder and President of Connor Associates, a leading expert in aligning school culture and strategy to drive enrolment. Together, they explore the critical role of interdependence within schools and why aligned, school-wide communication is essential to effectively convey a school's mission to prospective parents.

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Episode links:

• Pulling in the same direction - imageseven
• Connor Associates