School Marketing Journal with Brad Entwistle and Andrew Sculthorpe

In this episode, Brad and Scully introduce a metaphor that challenges the way school leaders approach problems. Many Heads of school rely on 'lifeboat thinking', a reactive, short-term approach focused on immediate fixes. While this approach may feel effective, it often leads to misalignment in message internally and amongst parents. Instead, the duo discuss how Heads can become lighthouses by guiding their marketing and communications team through clarity, consistency and strategic messaging. They explore the consequences of reactive leadership and offer five questions to help shift from a rescue to a strategic mindset.

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