School Marketing Journal with Brad Entwistle and Andrew Sculthorpe

Enrolment begins inside your school. In this special interview episode, Brad sits down with Mike Connor, Founder and President of Connor Associates, to explore why alignment is a leadership responsibility. Mike unpacks how internal culture shapes external perception, and why every teacher plays a critical role in marketing. Together, they dive into how teacher interactions influence parent decisions, how Heads can lead by modelling marketing, and why retention depends on continually reinforcing the reasons families chose your school.

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Episode Links:

• Pulling in the same direction - imageseven
• Connor Associates