By imageseven
5
11 ratings
The podcast currently has 224 episodes available.
School marketing and communications with Charlie Maughan, Rita Kilroy and Harrison Shearn
In this episode of SMC, Charlie and Rita are joined by returning guest, imageseven Digital Specialist Harrison Shearn, to discuss the latest advancements in AI and LinkedIn’s new AI models. In the Deep Dive, we look at the surprising surprising company appointed as the UK’s most consistent brand, and explore how they have established their brand consistency over time. Finally, we share our thoughts on Instagram’s announcement of their changes to the privacy of teenage users’ accounts.
Got more questions for Charlie and the team? You can ask them via the following:
· Email: [email protected]
· Survey: imageseven.typeform.com
Here at imageseven, we are always on the lookout for great people to join the team and we have a few opportunities open. To view our available positions or enquire further, head to https://www.imageseven.com.au/work-with-us/
School marketing and communications with Charlie Maughan, Rita Kilroy and Pauline Shuttleworth
In this episode of SMC, Charlie is joined by Rita and special guest, imageseven Advancement Specialist, Pauline Shuttleworth, to discuss how data-driven personalisation can co-exist with creativity. In the Deep Dive, we explore how to build a seamless relationship between marketing and enrolments and how they can work in tandem to achieve their shared goals. Finally, we share our thoughts on Tim Riches’ article Does brand build culture, or is it the other way around?
Got more questions for Charlie and the team? You can ask them via the following:
· Email: [email protected]
· Survey: imageseven.typeform.com
Here at imageseven, we are always on the lookout for great people to join the team and we have a few opportunities open. To view our available positions or enquire further, head to https://www.imageseven.com.au/work-with-us/
School marketing and communications with Charlie Maughan, Rita Kilroy and Harrison Shearn
In this episode of SMC, Rita is back to join Charlie, as they welcome special guest, imageseven Digital Specialist Harrison Shearn. We discuss Google’s surprising decision to keep third-party cookies in Chrome, an unexpected backflip from its plan to eliminate them by 2024. Harrison explains what this all means and how it may impact advertisers going forward. In the Deep Dive we discuss Net Promoter Score and why you should follow up with ‘Detractors’, and how to follow up effectively. Finally, we Rave about Rudy Willingham’s Simone Biles inspired art projects on social media.
Got more questions for Charlie and the team? You can ask them via the following:
· Email: [email protected]
· Survey: imageseven.typeform.com
School marketing and communications with Charlie Maughan, James Tindall and Chris Leopardi
In this episode of SMC, Charlie is joined by imageseven Account Manager James Tindall and Senior Designer Chris Leopardi. In the Making News segment, the trio discuss where out-of-home media fits into your paid advertising mix and how to leverage its strengths to increase your return on investment. In the Deep Dive, Chris takes us through Design Systems, including how they differ from a Style Guide, and the team explore how to work out if a Design System is right for your school. Finally, the team Rave about AAMI’s new campaign involving the Olympics.
Got more questions for Charlie and the team? You can ask them via the following:
· Email: [email protected]
· Survey: imageseven.typeform.com
School marketing and communications with Charlie Maughan, Rita Kilroy and Harrison Shearn
In this episode of SMC, Charlie and Rita are joined by Digital Specialist Harrison Shearn, to discuss Meta AI’s announcement that they will be using historical data and images posted by users to train its model, and what this means for schools and school marketers. In the Deep Dive, the team discuss how to interpret digital marketing campaign reports, and setting expectations from your digital marketing agency. Our Question of the Month poses the question: Should I be using ChatGPT for social media? Finally, the team Rave about Telstra’s new stop motion ads starring Aussie wildlife.
Telstra launches 26 stop motion ads starring Aussie wildlife
Your Facebook and Instagram images are training Meta’s AI. No, you can’t opt out
6 actionable tips for social media managers using ChatGPT
Got more questions for Charlie and the team? You can ask them via the following:
· Email: [email protected]
Survey: imageseven.typeform.com
School marketing and communications with Charlie Maughan, Rita Kilroy and Vanessa Klomp
In the episode of SMC, Charlie, Rita and Vanessa go square-eyed discussing screen time trends and what it means for school marketers when considering their paid media activity. In the Deep Dive, Vanessa shares her knowledge on how to create perfect page plans and shares a free resource to help school marketers nail their next publication. Finally, in the Rants and Raves, the group discuss the latest apple ad that leaves a sour taste in the mouth.
Got more questions for Charlie and the team? You can ask them via the following:
School marketing and communications with Charlie Maughan and Rita Kilroy
In this episode of SMC, Charlie and Rita Oooh and Ahhh about out-of-home media. In the Making News segment, the team discuss the proliferation of fake ads and what it means for creativity and the advertising industry as a whole. In the Deep Dive, the pair discuss an analysis of out-of-home effectiveness and what all school marketers can take away. Finally, they Rave about a fun (mini) out-of-home campaign for Cadbury Mini Eggs.
Got more questions for Charlie and the team? You can ask them via the following:
School marketing and communications with Charlie Maughan, Rita Kilroy and Sophia White
In the episode of SMC, Charlie is joined in the studio by his co-host Rita Kilroy, and imageseven Account Manager – Sophia White. In the Making News segment, the team discuss the City of Sydney spending hundreds of thousands of dollars removing out-of-home street furniture, and what school marketers can learn about placements. In the Deep Dive, the team discuss the power of ‘multitouch engagement’ and uniting admissions and marketing, before taking the (click)bait of John Le Cras’ recent piece ‘Why so much advertising is a waste of money’. Finally, in the Rants and Raves segment, the team rant about social media, and the dangers of building your brand on someone else’s (digital) land.
Got more questions for Charlie and the team? You can ask them via the following:
· Email: [email protected]
· Survey: imageseven.typeform.com
School marketing and communications with Charlie Maughan, Rita Kilroy and Isabella Tranchita
In the episode of SMC, Charlie is joined in the studio by his co-host Rita Kilroy, and imageseven Senior Account Manager – Isabella Tranchita. In the Making News segment, the team discuss the importance of local SEO for school marketers and how to capitalise on this low hanging fruit. In the Deep Dive, the team discuss Open Days and Discovery Mornings, and whether you and your team are maximising the post-tour stage to convert leads. In the Question of the Month, the team are asked about the Net Promoter Score (NPS) and how to get the most out of the question. Finally, in the Rants and Raves segment, the team rave about some great brand videos produced by Malvern College.
Got more questions for Charlie and the team? You can ask them via the following:
· Email: [email protected]
· Survey: imageseven.typeform.com
School marketing and communications with Charlie Maughan, Rita Kilroy and James Tindall
In the first episode of the year, Charlie is joined in the studio by his co-host Rita Kilroy, and imageseven Account Manager – James Tindall. In the Making News segment, the team discuss the top 10 most valuable, and strongest, brands in Australia, and what school marketers can learn from these goliath brands. In the Deep Dive, the team discuss enrolment strategies for the new year and what school marketers and admissions teams could trial. Finally, in the Rants and Raves segment, the team raved about some of the great content promoting teaching and teachers from around the globe.
· AdNews – The 10 most valuable Australian brands 2024
· Enrollment Catalyst – 6 Enrollment Marketing Stratgies for Your School in September
· Department of Education – “Grow like only a teacher can”
· Melbourne Archdiocese Catholic Schools – “The Biggest Thanks”
· Chapel Hill – Chauncy Hall – “CH-CH Teachers Receive Emotional Surprise from Previous Students”
· Campaign Brief - Australian Government Celebrates Teachers’ Mementos And Stories Behind Them In New Exhibition And Campaign Via Clemenger Bbdo
Got more questions for Charlie and the team? You can ask them via the following:
· Email: [email protected]
· Survey: imageseven.typeform.com
The podcast currently has 224 episodes available.
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