School marketing and communications with Charlie Maughan, Rita Kilroy and Harrison Shearn

In this episode, Charlie is joined by Rita and Digital Marketing Specialist, Harrison, to explore some eye-opening stats from the marketing world. From job-switching in the industry, to the surprisingly low awareness of brand purpose, and even why ads perform better when the weather changes. In the Deep Dive, the trio discuss imageseven's latest analysis of school website traffic and how AI is reshaping SEO for schools of all sizes. And, in Rants and Raves, the team rave about Wesley College's Centenary Project and its creative community engagement.

Episode Links:

• Switching roles, brand purpose, strategy disconnect: 5 interesting stats to start your week – Marketing – Niamh Carroll
• Wesley College Centenary Project Fly Through - Wesley College YouTube
• Is it a bird? Is it a plane? NO, it's a groundbreaking! - Wesley College
• The Smoking Ceremony - Wesley College YouTube

Got more questions for Charlie and the team? You can ask them via the following:

• Email: [email protected]
• Survey: imageseven.typeform.com

Here at imageseven, we are always on the lookout for great people to join the team and we have a few opportunities open. To view our available positions or enquire further, head to https://www.imageseven.com.au/work-with-us/

School marketing and communications with Charlie Maughan, Rita Kilroy and Harrison Shearn

In this episode of SMC, Charlie is again joined in the studio by Rita and Harrison. The team explores Meta's latest addition of Threads as a placement option and whether schools should consider advertising on Threads. In the Deep Dive, the trio dissect comments from Carlsberg's new CMO regarding their renewed commitment to brand purpose and the importance of clarity and value proposition, and discuss the similarities with school marketing and branding. Finally, in Rants and Raves, the team swoon over Edith Cowan University's latest project update video of its new city campus, and how schools can take inspiration when launching major projects to engage with their community.

Episode links:

• Trends Ads Expand to All Meta Advertisers - Andrew Hutchinson - SocialMediaToday
• 'Impossible to move away from': Why Carlsberg's CMO is doubling down on 'Probably the best' - Niamh Carroll - Marketing Week
• ECU City Campus Flythrough - LinkedIn

Got more questions for Charlie and the team? You can ask them via the following:

• Email: [email protected]
• Survey: imageseven.typeform.com

Here at imageseven, we are always on the lookout for great people to join the team and we have a few opportunities open. To view our available positions or enquire further, head to https://www.imageseven.com.au/work-with-us/

School marketing and communications with Charlie Maughan, Andrew Sculthorpe and Harrison Shearn

In this episode, Charlie is joined by imageseven Managing Partner Andrew 'Scully' Sculthorpe and Digital Marketing Specialist Harrison Shearn. The trio explore how AI-generated summaries are affecting website traffic and SEO, and how school marketers should adapt. In the Deep Dive, they explore key findings from the 6sense B2B Buyer Experience Report, highlighting strong parallels between the B2B buyer purchasing process and the prospective parent journey in education marketing. Finally, in the Rants and Raves, the team spotlight a school pushing the AI envelope with a conversationally aware virtual principal.

Episode links:

• Study: Fewer clicks on links with an AI summary – AdNews
• The B2B Buyer Experience Report – 6sense
• Westbourne Grammar – Home Page

Got more questions for Charlie and the team? You can ask them via the following:

• Email: [email protected]
• Survey: imageseven.typeform.com

Here at imageseven, we are always on the lookout for great people to join the team and we have a few opportunities open. To view our available positions or enquire further, head to https://www.imageseven.com.au/work-with-us/

School marketing and communications with Charlie Maughan, Rita Kilroy and Harrison Shearn

Charlie and Rita are again joined by imageseven Digital Marketing Specialist Harrison Shearn to assess Google's new 'AI Mode' and its implications for school marketers and digital marketing more broadly. In the Deep Dive, they explore how to brief your marketing agency or creative team effectively by discussing why a solid brief matters, and how to avoid miscommunication and misalignment to get the best results. Finally, they answer a listener's question about the fine line between inspiration and imitation, before raving about Canva's cheeky and out of the box outdoor campaign in London.

Episode Links:

• Google Is Now Rolling Out AI Mode In the US – Search Engine Roundtable – Barry Schwartz
• With 9 questions to the perfect briefing for agencies - awork
• Canva OOH Campaign - James Herring

Got more questions for Charlie and the team? You can ask them via the following:

• Email: [email protected]
• Survey: imageseven.typeform.com

Here at imageseven, we are always on the lookout for great people to join the team and we have a few opportunities open. To view our available positions or enquire further, head to https://www.imageseven.com.au/work-with-us/

School marketing and communications with Charlie Maughan, Rita Kilroy and Harrison Shearn

In this episode, Charlie and Rita are joined by imageseven Digital Marketing Specialist — Harrison Shearn — to discuss how school marketers can navigate Meta's increasingly AI-automated platform. In the Deep Dive, the team focus on solo school marketer and strategies to help keep all the plates spinning. Finally, the team get swept up in Adelaide University's recent 'Launch You' campaign and how the visuals got slightly carried away from the intended message.

Episode Links:

• Adelaide University creates LAUNCH YOU via Richards Rose - AdNews
• Adelaide University - We're here to help launch new futures - YouTube

Got more questions for Charlie and the team? You can ask them via the following:

• Email: [email protected]
• Survey: imageseven.typeform.com

Here at imageseven, we are always on the lookout for great people to join the team and we have a few opportunities open. To view our available positions or enquire further, head to https://www.imageseven.com.au/work-with-us/

School marketing and communications with Charlie Maughan, Rita Kilroy and Steph Wicks

In this episode, Charlie and Rita are joined by imageseven Marketing Manager — Steph Wicks — to discuss the announcement that Google is removing reviews from school associated Business Profiles. The team talks about how these changes can affect schools and their position in the market. In our Deep Dive, the team breaks down the essential strategies every new school marketer needs to know when stepping into the education industry. Finally, Charlie, Rita and Steph tackle QR codes and where they are appropriate in the context of the education industry and how poor execution can disrupt the entire customer journey.

Episode links:

• Google to Drop Reviews On School Business Profiles
• Deciphering the dilemma: The surprising impact of QR code menus on diminishing customer loyalty

Got more questions for Charlie and the team? You can ask them via the following:

• Email: [email protected]
• Survey: imageseven.typeform.com

Here at imageseven, we are always on the lookout for great people to join the team and we have a few opportunities open. To view our available positions or enquire further, head to https://www.imageseven.com.au/work-with-us/

School marketing and communications with Charlie Maughan and James Tindall

In this episode, Charlie is joined by imageseven Account Manager James Tindall to discuss all things school marketing. In Making News, the pair discuss what caught their attention from the recent release of InspirEd School Marketers' annual MarCom Survey Report. In the Deep Dive, they discuss whether you should include emojis in your social media posts and how to create a strong tone of voice for your school. Finally, the team raves about Ferrari's new Formula 1 ad campaign and what your school can learn from their use of heritage, history and storytelling.

• Sempre Forza Ferrari – Ferrari's new campaign
• How to develop a strong tone of voice for your school
• InspirED School Marketers U.S Private School MarCom Survey Report

Got more questions for Charlie and the team? You can ask them via the following:

· Email: [email protected]

· Survey: imageseven.typeform.com

Here at imageseven, we are always on the lookout for great people to join the team and we have a few opportunities open. To view our available positions or enquire further, head to https://www.imageseven.com.au/work-with-us/

School marketing and communications with Charlie Maughan, Rita Kilroy and Harrison Shearn

In this episode, Charlie and Rita are once again joined by imageseven Digital Marketing Specialist Harrison Shearn, who provides an update on the latest changes in Meta, Google and AI. The team then deep dives into the challenge of rising online advertising costs in 2025, as well as sharing how to capture audience attention while reducing dependency on expensive ad campaigns. Finally, inspired by some famous viral campaigns, the team is posed the question: "Can schools ever drop their logo?"

• The challenge of rising online advertising costs in 2025
• Heinz UK drops logo – zoning in on perfect food pairings
• Tesco drops logo from bags

· Got more questions for Charlie and the team? You can ask them via the following:

· Email: [email protected]

· Survey: imageseven.typeform.com

Here at imageseven, we are always on the lookout for great people to join the team and we have a few opportunities open. To view our available positions or enquire further, head to https://www.imageseven.com.au/work-with-us/

School marketing and communications with Charlie Maughan, Rita Kilroy and Imogen Smith

In this episode of SMC, Charlie and Rita are joined by imageseven Senior Designer Imogen Smith. In the Making News section, the team discuss the future of TikTok as the world watches on to see what the American Government's next move will mean for the app. Imogen takes us through a Deep Dive into the psychology behind fonts and how they make you feel. Finally, the team raves about the viral marketing phenomenon that is Charlie XCX's brand BRAT, and how to create a marketing brief like Charlie XCX.

• What does Trump's executive order mean for TikTok and who might buy it?
• The psychology of fonts: how fonts make you feel
• Charlie XCX's brief for BRAT vs how a marketer would write it

Got more questions for Charlie and the team? You can ask them via the following:

· Email: [email protected]

· Survey: imageseven.typeform.com

Here at imageseven, we are always on the lookout for great people to join the team and we have a few opportunities open. To view our available positions or enquire further, head to https://www.imageseven.com.au/work-with-us/

School marketing and communications with Charlie Maughan, Rita Kilroy and Harrison Shearn

In this episode of SMC, Charlie and Rita are joined by imageseven Account Manager James Tindall, to discuss the impact of reviews on consumers' purchasing decisions. In an extended Rants and Raves, Jaguar's controversial new rebrand is put under the microscope as the team share their thoughts. Finally, the team rave about 'Daisy', an AI 'Granbot' designed to combat scammers by mimicking the conversational style of a grandmother, wasting their time and resources.

• The impact of online reviews on consumers' purchasing decisions: evidence from an eye-tracking study
• The Jaguar rebrand is already the most divisive of 2024
• Jaguar ad – Copy Nothing
• Meet Daisy, the granbot designed to combat scams

Got more questions for Charlie and the team? You can ask them via the following:

• Email: [email protected]
• Survey: imageseven.typeform.com

Here at imageseven, we are always on the lookout for great people to join the team and we have a few opportunities open. To view our available positions or enquire further, head to https://www.imageseven.com.au/work-with-us/