In the final episode of season three of 1000 Ways to Market Your Business, Samantha Scott, APR, is joined by Paige Johnson, Digital Operations Coordinator at Pushing the Envelope.

The two dive deep into the world of Key Performance Indicators (KPIs), breaking down the ins and outs of creating meaningful KPIs, aligning them with business goals, and using actionable insights to refine marketing efforts for better outcomes. The discussion covers various types of KPIs, including website metrics, social media engagement, email, advertising, and sales.

Have a question or feedback to share? Visit www.getpushing.com or one of our many social media channels. We look forward to hearing from you.

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On this episode of 1000 Ways to Market Your Business, Samantha Scott, APR, is joined by Paige Johnson, Digital Operations Coordinator, and Tricia Mullis, Engagement Strategist, both at Pushing the Envelope.

They dive into the world of AI and copywriting, discussing misconceptions about AI, its limitations, and how it can be leveraged for business. Learn about the importance of educating AI tools like ChatGPT to ensure high-quality and authentic content. Explore best practices for using AI in social media captions, ad copy, and email subject lines, and when to avoid using AI for emotionally driven or high-stakes content. Tune in for valuable insights and tips to optimize your marketing strategy with AI.

Have a question or feedback to share? Visit www.getpushing.com or one of our many social media channels. We look forward to hearing from you.

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On this episode of 1000 Ways to Market Your Business, Samantha Scott, APR, is joined by Paige Johnson, Digital Operations Coordinator at Pushing the Envelope.

They delve into the world of Search Engine Marketing (SEM), discussing the fundamental differences between organic SEO (Search Engine Optimization) and paid, best practices for optimizing your website, conducting keyword research, and integrating organic and paid strategies for maximum impact.

Have a question or feedback to share? Visit www.getpushing.com or one of our many social media channels. We look forward to hearing from you.

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On this episode of 1000 Ways to Market Your Business, Samantha Scott, APR, is joined by Bethany Chadwick Cordero, Graphic Designer at Pushing the Envelope.

Together, they discuss the art of crafting scroll-stopping content for social media, exploring the importance of visuals, platform-specific designs, and strategies to capture attention quickly. They delve into practical tips for maintaining brand consistency, using high-quality images, and leveraging free design tools.

Have a question or feedback to share? Visit www.getpushing.com or one of our many social media channels. We look forward to hearing from you.

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On this episode of 1000 Ways to Market Your Business, Samantha Scott, APR, is joined by Lauren Bernaldo, APR, CPRC, current President of the Southwest Florida Chapter of the Florida Public Relations Association.

Together, they delve into the evolving landscape of public relations in the digital age. They discuss the critical role of media relations, the ethics of utilizing AI in PR, the growing influence of micro and nano influencers, and the strategic importance of storytelling.

Have a question or feedback to share? Visit www.getpushing.com or one of our many social media channels. We look forward to hearing from you.

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On this episode of 1000 Ways to Market Your Business, Samantha Scott, APR, is joined by Jessica Walker, owner of Jess Lifestyle Marketing.

The two delve into the foundations and execution of successful multi-channel marketing campaigns, covering the importance of understanding your audience, strategic planning using the RPIE and GOST models, the significance of consistent messaging, and the essential practice of measuring impact. 

Have a question or feedback to share? Visit www.getpushing.com or one of our many social media channels. We look forward to hearing from you.

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On this episode of 1000 Ways to Market Your Business, Samantha Scott, APR, is joined by Paige Johnson, Digital Operations Coordinator at Pushing the Envelope.

The two discuss how to make a big impact with a small marketing budget, providing valuable tips on setting realistic budgets, the importance of targeting the right audience, and leveraging low-cost strategies such as A/B testing, community engagement, and public relations.

Have a question or feedback to share? Visit www.getpushing.com or one of our many social media channels. We look forward to hearing from you.

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On this episode of 1000 Ways to Market Your Business, Samantha Scott, APR, is joined by Ellie Marchiori, Creative Strategist at Pushing the Envelope.

The two discuss the intricacies of creating a successful marketing funnel,  breaking it down into four key stages: awareness, consideration, conversion, and loyalty. They delve into strategies for making each stage effective, share real-life examples, and highlight the importance of relationship nurturing and consistency across channels for achieving meaningful ROI.

Have a question or feedback to share? Visit www.getpushing.com or one of our many social media channels. We look forward to hearing from you.

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On this episode of 1000 Ways to Market Your Business, Samantha Scott, APR, is joined by Tricia Mullis, Engagement Strategist at Pushing the Envelope.

The two discuss the essential do's and don'ts of content planning, covering the importance of balancing structured content calendars with the flexibility to adapt to trends and events. The discussion delves into creating a strategy that prioritizes high-quality content, using data to guide decisions, and knowing when to repurpose successful content.

Have a question or feedback to share? Visit www.getpushing.com or one of our many social media channels. We look forward to hearing from you.

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On this episode of 1000 Ways to Market Your Business, Samantha Scott, APR, is joined by Kinfay Moroti, Storytelling Strategist at Better Together.

Learn why storytelling is crucial for both businesses and nonprofits, how to effectively communicate your "why," and tips on integrating emotion into your marketing strategy. This episode covers everything from creating an engaging brand narrative to the importance of consistent visual storytelling and measuring campaign success. 

Have a question or feedback to share? Visit www.getpushing.com or one of our many social media channels. We look forward to hearing from you.

#marketing #business #communication #strategy