This is the step-by-step process of how I used a $100,000 giveaway promise, to incentivize thousands of people to increase their average order value while reducing my average cost per acquisition, increasing my estimated action rate, increasing the LTV of all my customers, lowering my overall Acquisition Spend, and ultimately drove up Revenue channels outside of Facebook to grow in a way that allowed me to more than triple my daily spend because Facebook was no longer the only source of my growth in business.  This is also a proven methodology of using Facebook lives and chatbot and Facebook ads and CRM lists, to ultimately bring a brand from 8 million to over 20 million, in a fashion that I repeated several times since.  This is a super easy strategy to implement, and I layout each individual detail in the video.  In short though: Step one: Facebook live getting people excited about the product and telling them to comment below to enter the giveaway Step two: Facebook Chatbot asking them where they would like their gift cards send Step three: gift card is applicable on order values 20% greater than the average cost of any item in the store and the item being promoted Step four: Facebook ads to promote said live