Beverage has moved from a supporting role to a real revenue driver in hotel F&B, and that shift isn't accidental. #NoVacancyNews

I'm joined by Adrian Biggs, Director of Advocacy at Bacardi, to talk through what their latest global trends report reveals about how — and when — guests are actually drinking.

This isn't guesswork. Bacardi builds this report using global ambassador insight, consumer research across multiple countries, and real operator behavior. The result is a clearer picture of where beverage demand is heading and how hotel bars can respond.

What stood out most to me is how timing, intentional drinking, and experience now matter as much as what's in the glass. Afternoon drinking is rising, cocktails are getting lighter and more deliberate, and guests expect bars to deliver something worth remembering — not just something strong.

What we cover: 🍸: Why earlier drinking is becoming the new norm 📊: How beverage trends affect menu design and staffing 🌱: The growing importance of transparency, sourcing, and storytelling 📍: What hotel operators should adjust now to capture more revenue

Special thanks to Actabl — Actabl gives you the power to profit. Visit Actabl.com. Better data and smarter operations make it easier to turn trends like these into real results.