Conversions still beat new construction in a lot of markets right now, so I wanted to get specific on what Bruce Ford sees across the Americas pipeline.
I talked with Bruce Ford (SVP, Lodging Econometrics) about where projects are moving, where they're stalling, and what owners/operators/investors should watch in Canada, Latin America, the Caribbean, and the U.S. for #NoVacancyNews.
Here's what we cover: ๐๏ธ Canada shows roughly 2x as many renovation/conversion rooms as rooms under construction ๐จ๐ฆ Bruce explains where he still sees room to grow in Canada, especially upper midscale and upscale ๐ In Latin America, he points to uneven activity, with stronger momentum in Mexico than some other markets ๐๏ธ We talk Caribbean resort redevelopment, including repositioning and storm-related rebuild activity ๐จ Bruce explains why soft brands matter when owners want local character plus distribution power ๐บ๐ธ In the U.S., renovations/conversions still run at about 2x rooms under construction ๐ He says the market likely needs another rate cut or two before more projects move into the ground โฝ We also hit World Cup city activity and why smart developers don't build around one event alone ๐ฌ Bruce asks what topics you want next: cities, regions, new construction, renovations, or broader real estate trends
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