What are nontraditional methods for raising funds and awareness? Could your fundraising strategy benefit from working with corporate and individual influencers?

In this episode of Associations Thrive, host Joanna Pineda interviews James Thorne, CEO of Vehicle for Good Inc. James discusses:

• The idea that sparked the creation of Vehicle for Good.
• How Vehicle for Good runs sweepstakes programs that raise money for nonprofits that have limited fundraising resources.
• How before starting Vehicle for Good, James worked in communication for two very large churches.
• How Vehicle for Good’s selection parameters ensure that a worthy nonprofit is selected.
• How Vehicle for Good has utilized corporate and individual influencers to promote its sweepstakes.
• His tips for working with influencers for mutual benefit.
• How vehicle sweepstakes entries are tax deductible.

References:

• Vehicle For Good
• Nonprofit Application
• Forrest’s Auto Reviews
• Americanmusclehd