Food and beverage does more than fill seats — it creates memories, reasons to return, and stories guests take home. That's the focus of this episode of #NoVacancyNews, filmed across Resorts World Las Vegas.

I'm joined by Josef Wagner, Senior Vice President of Food & Beverage at Resorts World Las Vegas, for a walk-and-talk look at how a modern integrated resort uses F&B to drive engagement beyond gaming.

Josef shares how Resorts World approaches pop-ups, immersive lounges, celebrity chef partnerships, and venue flexibility — all with the goal of giving guests something new to experience every visit. From rooftop mixology activations to food hall experimentation and live entertainment integration, this conversation shows how F&B becomes a strategic growth engine, not just an amenity.

What stood out to me is how intentionally the team tests ideas before locking them in. Pop-ups act as real-time focus groups, allowing the guest — not a spreadsheet — to decide what stays.

We cover: 🍸: Why immersive lounges matter more than ever 🍽️: How pop-ups reduce risk while encouraging innovation 🎶: Using entertainment and dining together to extend guest stays 🏨: Designing F&B for locals, repeat guests, and first-time visitors 📊: Letting guest behavior guide long-term concepts

For operators, this episode shows how food and beverage drives differentiation, loyalty, and revenue when experience leads the strategy.

Special thanks to Actabl — Actabl gives you the power to profit. Visit Actabl.com.