Conversions still beat new construction in a lot of markets right now, so I wanted to get specific on what Bruce Ford sees across the Americas pipeline.

I talked with Bruce Ford (SVP, Lodging Econometrics) about where projects are moving, where they're stalling, and what owners/operators/investors should watch in Canada, Latin America, the Caribbean, and the U.S. for #NoVacancyNews.

Here's what we cover: 🏗️ Canada shows roughly 2x as many renovation/conversion rooms as rooms under construction 🇨🇦 Bruce explains where he still sees room to grow in Canada, especially upper midscale and upscale 🌎 In Latin America, he points to uneven activity, with stronger momentum in Mexico than some other markets 🏝️ We talk Caribbean resort redevelopment, including repositioning and storm-related rebuild activity 🏨 Bruce explains why soft brands matter when owners want local character plus distribution power 🇺🇸 In the U.S., renovations/conversions still run at about 2x rooms under construction 📉 He says the market likely needs another rate cut or two before more projects move into the ground ⚽ We also hit World Cup city activity and why smart developers don't build around one event alone 💬 Bruce asks what topics you want next: cities, regions, new construction, renovations, or broader real estate trends

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