I'm sure you're familiar with the story of Prince Charming. He went trudging through his kingdom carrying a shoe looking for the prefect girl. He tried it on multiple people until he finally found his one true love.

Well, that's a fairy tale but it has real applications for your marketing. In a way you have to be like prince charming. You have to go trudging through different types of marketing until you find something that fits. You're going to consider and reject a lot of things before you find that perfect marketing for your business.

But here's the catch. Unlike prince charming you don't always get to live happily ever after. That dream solution is great this year but it may not be perfect next year and so you've got to be willing to go trudging through marketing solutions over and over again to continually find the best fit for your business. 

If you’ve enjoyed this conversation sign up for a weekly newsletter get links to episodes you might have missed and other resources for your business   https://morethanafewwords.com/avoid-fomo/