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Most fundraisers ask: Who do I send this appeal to?  But the better question is, What appeal do I send to this person?

We all recognize people are different—yet fundraising relies on a one-size-fits-all approach. Traditional segmentation—internal labels, past giving, or vague attitudinal groupings—fails to capture what truly drives a donor to give.

And it’s not as simple as testing Issue A vs. Issue B to see which one "wins." That’s still a one-size-fits-all approach in disguise.

Donors don’t give because of an issue or a program—they give because something captures their attention, aligns with how they see the world, and resonates with their core motivators. The missing piece in most appeals? A message that speaks directly to a donor’s innate psychological drivers.

This session will unlock the missing link: moving beyond segmentation to delivering the right message for the right person. It will benefit beginner and seasoned fundraisers alike.

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⛰️ Don’t miss out on the next BuildGood Summit! Sign up to be the first to know about the dates, location and super early bird discounted tickets at www.buildgoodsummit.com  

🤔 What else would you like to know about improving your fundraising and becoming an effective nonprofit marketer? Connect with Mike Duerksen on LinkedIn: https://www.linkedin.com/in/mikeduerksen/ 

🔔 Follow the Build Good Fundraising Podcast on your favourite podcast app—and never miss a new episode: https://buildgood.com/category/podcast/ 

❤️ And if you haven't yet, subscribe to our Youtube channel for more fundraising videos and actionable strategies that will help you grow your revenue and impact: https://www.youtube.com/@buildgood?sub_confirmation=1 

Thanks for listening! 

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#Fundraising #Nonprofit #Philanthropy #Marketing 

Interested in  working with a fundraising agency to grow your nonprofit?

BuildGood is a fundraising agency that helps nonprofits raise more money from individual donors. Let our team of experts create your fundraising appeals, emails and newsletters for you, and reclaim the time to do the thing only YOU can do: build genuine, human, personal relationships with your donors. 

You’ll add proven expertise to your team. You’ll benefit from tested and proven strategies that will make you more money. And you’ll have peace of mind that you’re putting your best foot forward with your fundraising. 

➡️For more information, go here: www.buildgood.com