If you liked this episode, we bet that you’ll love our blog content. blog.drift.com/#subscribe Subscribe to never miss a post & join the 20,000+ other pros committed to getting better every day. ----- Hotels own the supply -- but Airbnb owns the demand. Cabs own supply, but Uber/Lyft own the demand. Because of the Internet, businesses are serving customers 24/7 365 today -- and we can literally order a pair of underwear from our smartphones. But then there's the B2B world. Most B2B companies haven't changed to match the shift -- and that's what we're talking about today on the final episode of Seeking Wisdom for 2017. Come and say hey on Twitter @davegerhardt and @dcancel.