I love chatting with Lindsey Anderson, and it has been awhile since this seasoned online business consultant, bestselling author, and podcast host, dropped by for a chat.

It this conversation we talked about her experience as a play in a reality TV game ( The Trust)  and what she learned about using social media effectively as a business owner rather than as an influencer.

Lindsey introduced her VEMS model, which is designed to help business owners build a compelling social media presence that drives sales and engagement. The model consists of four key components:

Vibe: Share personal aspects of your life to help people connect with you. Choose three consistent elements to showcase, such as your location, family, or health interests. This humanizes your brand and helps potential clients relate to you.

Experience: Regularly share client stories and experiences. This demonstrates your expertise and shows potential clients what working with you is like. Authentic, real-time updates about client interactions can be particularly effective.

Methodology: Highlight your unique methods and structured approaches. This gives potential clients confidence in your systematic process and distinguishes you from those who offer ad-hoc strategies.

Skills: While it's important to share tips and skills, balance this with other elements to avoid appearing one-dimensional. This prevents you from giving too much away for free and helps maintain interest in your services.

About Lindsey