We make the case for not building an app. When you balance the cost and facts of app usage it is probably the worst technical investment your organization can make. Consider that about 20% of apps are used once then deleted (flurry + Statista), and 80% apps don’t make it 30 days (Quettra mobile analytics).

We talk through the argument in the hopes you can share it with any team talking about building an app. If your app strategy can survive this rant, go for it, otherwise, save your money!

DOn't Build that App! by adwords66