Trust is an interesting concept. It's invisible, it's intangible and yet, it is THE most important aspect when it comes to human interactions and relationships which are the foundations for everything beyond that. The way how we build, manage and rebuild trust has changed and continues to evolve. So naturally, questions come up, like: What is the future of trust? How will it be reflected in Web4.0? And how to rebuild trust once it's breached? This [and a whole lot more] is the focus of this week's episode where we're joined by Severin de Wit who's been exploring trust since 2020 through his podcast TrustTalks where he discusses the multifaceted nature of trust with an incredible variety of guests. Prior to that, he was an attorney in prominent law firms. In this episode, we dive deep into the importance of trust in our relationships, how it has evolved over time, and practical ways to build and maintain trust, whether on an individual or organizational level. Severin shares valuable insights on different types of trust, from interpersonal to institutional trust. We also uncover the secrets to bridging the gap between academic research and public perception, using relatable language, storytelling metaphors, and analogies that resonate with everyone. Last but not least - we also open pandora's box by discussing the process of rebuilding trust after it has been breached. Severin highlights three crucial elements: a sincere apology, transparency in revealing the cause of the breach, and proactive measures to prevent future mistakes. Real-world examples, including PwC's restoration of trust after the Oscars incident, will provide valuable lessons. Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my my book - Trusted Authority - From Technical Expert To Trusted Authority 2.) Watch my brand new 33min training: Trusted Authority Strategy - become known beyond credentials. 3.) Book your complimentary 20min Strategy Session 4.) Connect with Petra Zink on LinkedIn Check out all show notes and further resources over at https://www.impaccct.com