In an interview that made headlines last week, 60 Minutes correspondent Leslie Stahl asked President Trump, "Are you ready for some tough questions?" Whether he was or not, viewers will never know because Trump left the interview.

Learn how to build the architecture behind the perfect PR response to stay one step ahead of, rather than behind, a story about your organization. Public opinion moves fast nowadays, especially on social media, which means if you don't know the risks to your organization that can lead to a crisis, you may be worse off than Rudy Guiliani in a Borat film.

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© Molly McPherson 2020

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