I had a wonderful conversation with Josh Elledge about strategies for generating inbound leads and moving away from outdated, spammy marketing tactics. Here are the key points from their conversation:

Shift from Outbound to Inbound Marketing:

• Traditional outbound methods like sending unsolicited emails are no longer effective. Consumers, including business decision-makers, are overwhelmed and turned off by spam.

Noble Intent and Authenticity:

• Success in modern marketing requires leading with noble intent and genuine empathy. Businesses should prioritize the needs and desires of their customers over their own sales goals.

Utilizing Platforms for Networking:

• Platforms such as podcasts, YouTube channels, or Facebook groups can be powerful tools for building authority and networking. By highlighting and celebrating others, businesses can create reciprocal relationships with leaders and potential clients.

Generosity as a Strategy:

• Leading with generosity and providing value upfront is essential in today's business environment. Creating a "butterfly garden" of valuable content and resources can attract clients more effectively than chasing them down with aggressive sales tactics.

The Power of a Platform:

• Building and leveraging a platform allows businesses to earn time with high-level leaders and create opportunities for collaboration. This can be done by using one's own platform or collaborating with others.

If you’ve enjoyed this conversation sign up for a weekly newsletter get links to episodes you might have missed and other resources for your business   https://morethanafewwords.com/avoid-fomo/