I enjoyed chatting with Jackson Calame about the importance of having a clear vision for your business. Here are some key takeaways:

Vision Beyond Profits: Jackson emphasizes that a business vision should go beyond just making profits. He talks about creating a balance between personal well-being and professional success and highlights his mission to bridge the economic gap between North and South America.

Thriving vs. Surviving: Jackson distinguishes between a survival mentality and a thriving mentality. Instead of just reacting to problems, thriving involves focusing on solutions and being your best self to achieve the best results.

Power Branding: Becoming a market leader, or a "power brand," isn't about being better than others but about being the best version of yourself. Jackson shares the importance of having a strong support system, much like Batman has Alfred, to handle the technical details and allow business owners to focus on their strengths.

Tools and Mechanics: He advises entrepreneurs to focus less on the specific tools and more on finding the right experts to help build their brand. It's about having the right team in place to support and elevate the business.

Language and Mindset: The language we use shapes our mindset. Jackson and Lorraine discuss the power of words and how shifting from controlling language to more empowering language can improve relationships and business outcomes.

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