In this episode of The Million Dollar Flip Flops Podcast, Rodric dives into an insightful conversation with Roy Osing. 

Roy is an entrepreneur and leadership expert - with over 40 years of executive leadership experience - an author and CEO of Be Different Or Be Dead. 

Together, Rodric and Roy talk through some bold strategies for business growth, the importance of focusing on what customers truly crave, and why academic dogma often falls short in real-world business success.

Roy shares his unfiltered insights on achieving extraordinary results - including helping scale a startup to a billion-dollar success - breaking free from outdated business practices, and building strategies that resonate with your audience's desires. 

Key Insights:

• Why understanding customer cravings is essential for strategic growth
• How to use insights from conversations to stand out in competitive markets
• The pitfalls of academic dogma and why practical experience often wins
• How redefining success helps entrepreneurs avoid burnout and build systems
• Why focusing on results—not administration—is key to thriving in business

Quote:

"Audacious leaders ask questions, record the answers, and use that insight to create remarkable strategies."

–Roy Osing

Guest Links:

bedifferentorbedead.com

Grab Roy’s book

Roy’s LinkedIn

Resources:

Million Dollar Flip Flops

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Ready to transform your business and your life while making a difference? Grab your copy of *Million Dollar Flip Flops*—the ultimate guide to creating a life and business that feels just as good as it looks. And here’s the best part: 100% of the proceeds go directly to our foundation, Send a Student Leader Abroad, with a goal of sending 1,000,000 deserving kids on life-changing trips around the world.

As a thank you for your support, we’re offering exclusive bonuses available only for our podcast listeners. These bonuses are packed with extra tools and resources to help you implement the principles from the book faster and more effectively.

Don’t miss this opportunity to gain invaluable insights, impact a young leader’s life, and be a part of something bigger.

Click the link, order your copy, and claim your listener-only bonuses today!

Together, let’s change lives—one trip at a time.

www.MillionDollarFlipFlops.com/book

**P.S.** Every book you buy gets us one step closer to sending 1,000,000 kids on life-changing adventures. Let’s make it happen!