Melissa Hall (@melissahallny) is brand strategist, speaker and educator. I met Melissa through our mutual love for ceremonial cacao and in this very timely conversation we talk about Melissa’s work and her experience being a black entrepreneur working in fashion, lifestyle, and wellness.

We also explore the questions of privilege, non-performative allyship and creating long-term change.

See all show notes on wokeandwired.com

We cover: 

• The future of branding
• Why wellness has to be the foundation of every future business
• How to elevate your brand in today’s digital world
• How the future of fashion includes mindfulness, sustainability and diversity 
• Melissa’s journey from fashion into wellness
• Navigating wellness and fashion as a black woman 
• Why she feels more liberated than ever to promote her services
• The energetics of investing into your business
• How do we make fashion and wellness more inclusive? 
• Non-performative allyship

Mentioned: 

• 7 Important Questions Every Entrepreneur Should Ask Themselves
• 'This Is A Very Strange Time To Be A Black-Owned Business' by Trinity Mouzon on HuffPost
• The Heart Bowl 

Connect with Melissa:

• melissahallconsulting.com
• @melissahallny
• @eatwithmelissa
• Theemergingdesigner.com

Connect with Woke & Wired: 

1. If you enjoyed the podcast, share it with a friend and on your Instagram stories (tag @wokeandwired so I can see it).
2. Subscribe, rate and review the show on iTunes.
3. Join the Woke & Wired Facebook group.

Other episodes you might like: 

• 65: Tanyka Renee – How To Create Iconic Content & Use Visualization To Grow On Instagram
• 19: Jasmine Takanikos: Making Brand Strategy Personal And Being The Energy Source Of Your Business
• 10: Blair Badenhop: How To Brand Yourself In The Wellness World, Create Magnetism and Success By Tapping Into Who You Truly Are

Quotes:

“Privilege can be a beautiful thing… when you act.”