Troy narrates through his three decades of US/Mexico cross-border experience that led him to now standing up yet another cross-border operation, Echo Mexico, shares his outlook where he believes US trade with Mexico is headed coming out of the tariff negotiations, details what the opportunities and challenges are for anyone considering expanding freight services into cross-border applications, and finally outlines how a pioneering firm like Echo balances building technology into its solutions and ensuring that the human element critical to logistics isn’t lost as its employees provide great customer service.