We often get advice about how we should interact and engage on social media. You need to be subtle. Don't be too pushy. Don't jump to offering your product and services right away.

That is all good advice. I would never want to walk into a networking event and start talking to the very first person I meet about how I can help them without finding out a little bit about them.

But, sometimes that advice to be subtle takes us in the wrong direction. We're so careful not to promote our product or services that people don't know what it is we really do.

I know I can be guilty of this and so today I'm going to tell you I work with businesses that have spent money on marketing and are not satisfied with the results. They're looking for a quick independent assessment of what they're doing and how they can do it better. Sound like you? Well then book an appointment today.

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