Leading Transformational Change with Tobias Sturesson

108. Make Values Matter


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Tobias Sturesson and Andreas Almlöf dive deep into the crucial role that values play in shaping organizations and leadership. Values are far more than just words on a wall; they’re the principles that guide tough decisions, even when those choices come with real costs or discomfort.


You’ll also hear personal stories about valuing honesty in leadership, wrestling with failures, and fostering environments where tough conversations about ethical dilemmas are not only safe but necessary. Plus, the episode offers practical frameworks and questions to help leaders navigate values-based decision-making under pressure.


In this episode, we explore:

(00:00) Reflecting on core values

(06:45) Integrity through actions, not words

(08:09) Values guiding tough decisions

(11:40) Wrestling with corporate values

(17:09) Aligning personal organizational strategic values

(19:31) Living true to core values

(22:15) Embracing dilemmas and trade-offs

(27:31) Living and aligning with values

(31:04) Navigating values amid strong pulls

(33:55) Modeling values-based leadership

(35:41) Staying true to our values

(39:10) Stand up, fail and keep trying


Links mentioned:

‘Patriot’ by Alexei Navalny

‘Walking the Talk’ by Carolyn Taylor
‘You Can Culture: Transformative Leadership Habits for a Thriving Workplace, Positive Impact and Lasting Success’ is now available here.

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