Sheriff Karamat, CEO at PCMA, discusses the impact of business events and the future of the associations industry. The conversation covers the strategic importance of using the right terminology and why the term “business events” is the right word for what we do; why great events are the ones that generate transformative impacts; what is needed to evolve the industry and fight the lack of speed that is typical of associations and governments; what the future of associations in the business events sector could look like and why AI can be such a transformative for business event professionals.

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