Brad and Scully discuss who is responsible for customer service in the world of school marketing; and the evolution of content over the past four years. In addition, they examine the role of SEO and how it fits in with what your audience wants. Brad and Scully interview Suzanne Willcock, Senior Account Manager at imageseven, on the topic of visual identity. This week's school marketing example: an informative piece of content marketing from Deloitte. The rants and raves segment looks at some fact checking done by the Australian Broadcasting Corporation on the schools funding debate.