Today, we talk at length about finding and building upon something that gives you a competitive advantage.  We discuss how the market decides what matters because they care about themselves and what makes THEIR lives better.  We talk about lessons learned in a business law class and a story tied to the book Millionaire Fast Lane.  

We discuss how this has applied with 7 Figures Funding by finding what the market wanted with credit repair, business funding, education and other related services.  We cover how Twitter pivoted from a simple text message service to become dominant.  We talk mostly about finding our true zone of genius and tactfully pivoting accordingly!