In November, GN announced that it was expanding the Jabra Enhance hearing offering to include Lively, a leading direct-to-consumer (DTC) hearing aid provider. Lively, which was acquired by GN in 2021, has now rebranded to Jabra Enhance and launched a new website, JabraEnhance.com, as an "online destination for better hearing enabling consumers to explore, purchase and receive hearing care from home". 

In this episode, Dr. Bob Traynor interviews CEO Adam Karp on the decision to rebrand Lively and why he believes the company can accelerate its plans being part of a larger brand like Jabra.

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