David speaks with Barrett Brooks, a writer and executive coach specialising in guiding mission-driven founders and creators through emotional and strategic barriers to business growth. His writing focuses on leaders and companies tackling critical societal issues such as climate change, biodiversity, education, food systems, healthcare, and circular products. Previously, he was the managing editor of The Carbon Almanac (a bestselling book on climate change led by Seth Godin), COO at Good Coffee, and COO at ConvertKit.

They talked about:

🔍 The role of agency in personal education

🔥 The power of self-determination

⚖️ The struggle of balancing practicality and passion in career choices

✨ The story of ‘Living for Monday’

🎢 The emotional rollercoaster of entrepreneurship

👥 What Barrett learned from working with Seth Godin

📜 Full transcript:

theknowledge.io/barrettbrooks-1/

📹 Watch on Youtube:

https://youtu.be/S-S2OTv-z1M

🗣 Mentioned in the show:

Ernst & Young | https://www.ey.com/en_uk

Fortune | https://fortune.com/ranking/global500/

ERPS | https://en.wikipedia.org/wiki/Enterprise_resource_planning

International Baccalaureate | https://www.ibo.org/about-the-ib/

Wikipedia | https://www.wikipedia.org/

The Sunk Cost Fallacy | https://theknowledge.io/sunk-cost-fallacy/

Coca-Cola | https://www.coca-cola.com/gb/en

General Electric | http://www.ge.com/

The Living for Monday Show | https://barrettbrooks.com/portfolio/the-living-for-monday-show/

Seth Godin | https://theknowledge.io/freestyle/

👤 Connect with Barrett:

Website: https://barrettbrooks.com/

Twitter: https://twitter.com/BarrettABrooks

Good Work with Barrett Brooks: https://www.goodworkshow.com/

👨🏾‍💻 About David Elikwu:

David Elikwu FRSA is a serial entrepreneur, strategist, and writer. David is the founder of The Knowledge, a platform helping people think deeper and work smarter.

🐣 Twitter: @Delikwu / @itstheknowledge

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