In this week’s episode, we’re joined by Martin Brady — former Army sniper, high-performance coach, keynote speaker, and mental performance expert.
Martin shares his remarkable journey from a young boxer following a family tradition into the Defence Forces, joining the army just two weeks after his 17th birthday. Having left school after Transition Year, he spent 18 years in the Defence Forces, including overseas deployments — even celebrating his 18th birthday in Liberia. He reflects candidly on life overseas, early lessons in responsibility and the realities of military life, which he looks back on with genuine pride.
We dive into:
• Life in the army and the mindset required to perform under pressure
• Advice for parents whose son or daughter is considering joining the Defence Forces
• What to do if you’re thinking about leaving the army and transitioning to civilian life
• How 90% of our actions are driven by the subconscious mind
• Martin’s approach to coaching, business and becoming the person you want to be known as
Martin also explains the inspiration behind writing his book Change Your Jacket, including the powerful moment that sparked it — a simple question about why someone wore a different jacket and what they had to do to earn it. We discuss the full process of writing the book, identity change and the mental shift required when moving from soldier to civilian.
Other key topics include:
• Why ideas “pick you” when you’re in the right state of mind
• How Martin was selected as the face of a VW pickup truck ad (2026) from over 400 candidates
• Sending out the right “vibrational frequency”
• Practical steps to change your situation
• Why you shouldn’t commit to an identity you’re no longer happy with
• Getting yourself tuned into “Unstoppable FM”
We also talk about Martin’s work today, his business and his mission to help others reinvent themselves mentally, physically and professionally.
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🔗 Connect with Martin Brady
• LinkedIn: https://www.linkedin.com/in/martin-brady-a219ba169/
• Podcast – Reinventing Yourself: https://open.spotify.com/show/2WMJItYWFdxSyJXqohnXkS
• Book – Change Your Jacket: https://www.amazon.ie/Change-your-jacket-military-performance/dp/B0FGB5PBFY
This episode is a must-listen for anyone interested in mindset, personal transformation, military life, or becoming unstoppable in the next chapter of their life.
This episode is proudly sponsored by:
Top Drawer Talent — Supply Chain & Procurement Specialists, helping businesses hire top-tier talent across Ireland and internationally.
Nesta Storage — secure, flexible storage solutions for businesses and individuals, offering modern facilities, short- and long-term options, and peace of mind when space matters.
IT.ie — trusted IT support and managed services, delivering reliable technology solutions that keep businesses connected, secure, and running smoothly.
HERE WE GO!
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