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The best brands are more than functionality, but multi-dimensional.
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A Podcast by Joanne Z. Tan, Founder & CEO of 10 Plus Brand, Inc.
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A brand is its vision, and the vision makes all the difference between Julia Child and Anthony Bourdain in presenting food and cooking, between branding Nike as sneakers instead of a symbol for human aspiration, between a computing machine rather than a brand for excellence called Apple, and between an electric car vs. humankind’s free orbiting vehicle in outer space.
Like Bourdain’s “Parts Unknown”, a successful brand, say Nike, is not just about a pair of sneakers. Other brands like Apple and Tesla do the same: to engage a brand’s target audience to experience, to create memories and affinity with the brand.
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Tim Draper, who invested $19 million in Bitcoin in 2014 predicts its price at $250,000/Bitcoin in 2022-23 and a lot more.
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Out of 60 questions, we only had time for 34. But Tim said that if there are enough sharing by the audience, he will answer the remaining 24 questions. PLEASE SHARE!
Here are the 34 questions Joanne Z. Tan asked Tim and he answered:
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Why crypto-currency is volatile? What coins are stores of value? What are the hidden risks, and a lot more.
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Crypto, Elon Musk, Tim Draper
I will be interviewing Tim Draper on my next podcast series “Interview of the Notables and Influencers”. Tim Draper is a billionaire and Silicon Valley luminary who invested about $20 million in bitcoin in 2017. He is an unwavering believer in crypto through thick and thin. My next podcast, video, and blog post in early June 2021 will feature the entire interview.
In this podcast, I’m sharing with you WHY I am going to ask Tim Draper about crypto currencies, blockchain, inflation, Elon Musk, tax risks, crypto's relationship with fiat, and a few of the 60 questions I will be asking in the upcoming interview.
For the purpose of sharing my concerns for the average Joe investors, I will share my crypto journey, doubts and insights about crypto's future.
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A brand needs to be remodeled like a house. Constant realignment to changing environments, audiences, & market.
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A powerful brand should have vast room for adaptability and growth. To keep running twice as fast to get anywhere, as Lewis Carroll said, it must first know exactly where it wants to go, and how to fuel its run with exhaling the obsolete and inhaling fresh oxygen, constantly. Not only must a power brand always be relevant to its changing and evolving target audience, but it must also lead its target audience, inspire them, learn from them, and enrich their lives.
In an ideal situation, the brand and its target audience feed off each other's ideas and energy, somewhat like a rockstar feeding off his/her fans' enthusiasm.
A brand is like a house. It needs to be remodeled, repaired, and maintained.A leading and influential brand must be always relevant to its changing and evolving target audience in content, and must learn from, inspire, and enrich their lives.
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Every brand is unique with an individual purpose. Find out what it is, and then give it away to the world.
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We last talked about the ultimate macro of branding, by leveraging the Big Bang, to expand yourself rather than shrinking like a black hole.
Look deep into DNA, and align your actions with your purposes, the raison d’etre, - the most important reason for someone or something's existence, - staying true to your “brand DNA”.
To build a brand is the same as growing a purposeful life. Step by step, line by line, brick by brick, just as a tiny spider spins a tiny bit of thread to build a beautiful web a thousand times more impactful than itself.
Brands need to be readjusted, realigned, and reinvented.
That’s the only way to be in sync with the ultimate macro AND the extreme micro of the universe, the cradle of life and the final purpose of life.
We at 10 Plus Brand are your brand’s partner from birth, during growth, and in transformation.
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Will it take almost 300 years before women achieve equality & equity? Is women's empowerment make men less powerful?
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Julie Castro Abrams is the founder, CEO and chair of How Women Lead, a network of 14,000 women. They are top executives, leaders, current and aspiring board members and investors. Julie is also the GP of How Women Invest, an angel investing fund that has invested millions in women owned startups.
Recently, Julie was featured on Forbes magazine for her accomplishments on leading How Women Invest. She's also on one of the task forces of California Governor Gavin Newsom, "the first partners" initiatives. The interviewer, Joanne Tan, is personally involved with How Women Lead for over two and a half years, both as a member of the Leadership Committee and through helping aspiring executives to get on corporate boards, with their board bios, LinkedIn profiles and resumes.
Joanne describes Julie: "I have come to know Julie really well, and admire her passion, talent, brilliance, leadership, authenticity, and business savviness. All of these are inspiring to me and to lots of women."
The tide raises ALL boats. Diversity is the tidal wave. Diversity increases the whole pie for everyone, and everyone stands to benefit.
Like it or not, America will be the most diverse country in the world and nobody can turn the tide. For those who don't like to be politically correct all the time, - I get you; but, there is a right way and a wrong way of dealing with diversity. Either you ride the tidal wave, or better, lead the wave, or you are being dragged kicking and screaming and end up being a “loser”, and get drowned by the inevitable.
Learn from the true leaders like Julia Abrams, it's not a waste of your time.
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To hitch onto a greater power in the universe will provide an infinite source for any brand's growth. Why not?
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Universe? Branding? What's the connection? - Everything, or nothing. Six minutes of this podcast might change your life. You won't be disappointed.
(Hint: Brand building leverages authenticity, core values, purpose and passion, given and propelled by the life giver and creator of the Universe.)
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The right and wrong ways to reach out on LinkedIn - learn what they are for your success.
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Ever receive "salesy" messages on LinkedIn? Bad behaviors can make one lose connections, even account closures. Appropriate, respectful, and effective givers gain influence & connections. What are the pitfalls, and the five recommended behaviors?
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What are the top 3 causes for startup failures? Why product market fit is vital? What's in Steve Hoffman's new book "Surviving a Startup"?
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A Podcast by Joanne Z. Tan, Founder & CEO of 10 Plus Brand, Inc.
Does a NDA protect a startup's ideas?
Iphone was not Steve Jobs idea, so what was so ingenious of him about Iphone?
What are the top 3 reasons for 90% startups' failures?
For all the entrepreneurs and business leaders, Steve Hoffman, a serial entrepreneur, angel investor and founder of the Founders' Space in Silicon Valley, has sage advice from this interview - you really do NOT want to start a startup, without hearing this first!
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Relationship building for couples, friends, family members all depends on principles & practices, described here.
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What is love? As our Valentine gift to you, may these 10 tips add more love to you and your relationships, to sustain through the pandemic and beyond.
This is a three and half minute podcast: "Valentine’s Day Wishes for Couples and the Lonely Hearts".
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