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10PlusBrand
By Joanne Z. Tan, Brand Strategist, 10 Plus Brand, Inc.BusinessTechnologyEducationSelf-ImprovementManagement
10PlusBrand episodes
- Episode 15: Super Bowl 2021 Best Three TV Ads
Why these 3 tv commercials during Superbowl 2021 are the best without leveraging celebrities.
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A Podcast by Joanne Z. Tan, Founder & CEO of 10 Plus Brand, Inc.
Within 30-seconds (at $5.6 million), which Super Bowl TV commercials successfully tell a story without leveraging celebrity? AND the story sticks afterwards?
Hint: It is harder to be simple and focused. More celebrity, more drama, more plots, more actions… are NOT better but worse.
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17 min - Episode 14: The Two Party System, What was Behind the Capitol Insurrection, How to Defeat the 7-headed Monster (part 2)
How to fix a broken democracy in the US? Other than "rank choice voting", what else? Part 2, Solutions to "7-headed Monsters".
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To read it as a Blog
To watch it as a video
A Podcast by Joanne Z. Tan, Founder & CEO of 10 Plus Brand, Inc.
How to deal with the 7-headed monster behind the Capitol Insurrection? The 2-party system is heading towards a dead end, while parliamentary democracies and the "rank choice voting" are more fair, inclusive and stable than 2-party primaries and general elections in US Democracy. What do you think? Comments please.
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16 min - Episode 13: Joanne Z. Tan Interviews Pat Salber on New Challenges for B2C websites Due to Google‘s Algorithm _ Interviews of Notables and Influencers
What are the "Google Core Web Vitals"? What does a website have to do in order to be ranked higher on Google?
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To read the questions only, as a Blog
To watch it as a video
A Podcast by Joanne Z. Tan, Founder & CEO of 10 Plus Brand, Inc.
What does it take for a consumer targeted website to win, in the cut-throat Google Search World of 2021?
What are the immediate challenges with running an independent website with a large audience, in a competitive space?
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41 min - Episode 12: What caused the Insurrection - the Seven Headed Monster, Part 1, the Problems. By Joanne Z. Tan, 10PlusBrand.com
The January 6th Capitol Insurrection was decades in the making. Find out the 7 forces behind the seditionists' invasion.
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To read the questions only, as a Blog
To watch it as a video
The 7 forces behind seditionists' invasion of US Congress were years in the making. In Pt 1, we are listing these causes. Pt 2 will discuss ideas & thoughts for solutions. I try my best not to be partisan, and if it does end up riling anyone, my apology. Individual freedom is upheld only by constant vigilance and understanding about what it takes. Authoritarianism is always a possibility in the US, regardless what party you belong to.
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13 min - Episode 11: Joanne_Z.Tan Interviews Neal on Social Media Influencer Marketing_Interviews of Notables and Influencers
Are the social media influencers "real"? What does it take to be an "influencer"? How many followers qualify an influencer?
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To read the questions only, as a Blog
To watch it as a video
A Podcast by Joanne Z. Tan, Founder & CEO of 10 Plus Brand, Inc.
Influencer marketing is on top of the food chain of social media marketing. Neal Schaffer, a globally renowned influencer marketing expert and the author of four books on social media, including the latest The Age of Influence, gives cutting edge tips and insights during an interview by Joanne Z. Tan, CEO and branding expert at 10 Plus Brand.
As COVID changes working environments, online brand marketing becomes even more crucial in digital transformation.
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44 min - Episode 10: 5 Ways to be Our Own Better Angels - How to Talk Politics at Thanksgiving Without Hurting any Family Relationships
Thanksgiving & Christmas holidays are for family members who vote differently to keep relationships - learn these tips.
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To read the questions only, as a Blog
To watch it as a video
A Podcast by Joanne Z. Tan, Founder & CEO of 10 Plus Brand, Inc.
If your family is like mine, with Democrat and Republican voters, how do we handle partisanship at home during the Thanksgiving and Christmas holidays? I tried 5 tips, and they all worked in having honest debates. If we do not build harmony but discord, both a family and a country will be dysfunctional, and will eventually disintegrate. I hope these tips will protect your family relationships. #WeAreBetterAngels
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18 min - Episode 9: Brand, Culture, and Synergy - How Much Remote Working is Too Much?
Human nature is social - remote working must be balanced with in-person interactions at home or in-office.
If you would like to stay in the loop, subscribe to our Newsletter
To read the questions only, as a Blog
To watch it as a video
A Podcast by Joanne Z. Tan, Founder & CEO of 10 Plus Brand, Inc.
The post Coronavirus world is most likely a balance between office working and remote working from home. How much work from home is too much? Bonding is key for a brand, internally and externally. A successful brand not only bonds EXTERNALLY with their followers, buyers, and loyal fans, but also INTERNALLY with employees, management and staff at all levels.
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6 min - Episode 8: In the digital age, ANYONE can be an ”influencer”, but what you need to do to be a real one?
Social media does not elevate anyone to be more than who they are. Neither can bots become "real life heroes".
If you would like to stay in the loop, subscribe to our Newsletter
To read it as a blog
To watch it as a video
A Podcast by Joanne Z. Tan, Founder & CEO of 10 Plus Brand, Inc.
Anyone can be an influencer, but you first need to have a game plan: what kind of influencer you want to be, whom you want to influence. Do you have a BRAND? If yes, what does it stand for? Call: 1-888-288-4533, or visit our website: www.10PlusBrand.com
If you would like to stay in the loop, subscribe to our Newsletter
3 min - Influencer Marketing on the internetBe an influencer on social media! You need to be prepared, first discuss with a brand strategist and have a game plan, so you influence the right people in the right way with a BRAND of your own. Make your brand STAND for something.Call: 1-888-288-4533, or visit our website: www.10PlusBrand.com17 min
- Episode 7: LinkedIn Professional Branding and AI-enabled Digital Marketing
Covid19 has made digital marketing more relevant on LinkedIn & websites. Why and what to do?
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To read it as a blog
To watch it as a video
A Podcast by Joanne Z. Tan, Founder & CEO of 10 Plus Brand, Inc.
Tips for brand building and AI digital marketing on LinkedIn and website for B2B professionals, executives, business coaches.
If you would like to stay in the loop, subscribe to our Newsletter
https://10plusprofile.com/
https://10plusbrand.com/
9 min
About 10PlusBrand
From the publisher's feed
https://www10plusbrand.com
https://www.10PlusProfile.com
1-888-288-4533
Sign up for 10 Plus Brand’s Newsletter: https://10plusbrand.substack.com/embed
10 Plus Brand’s Youtube:…
https://www.10PlusProfile.com
1-888-288-4533
Sign up for 10 Plus Brand’s Newsletter: https://10plusbrand.substack.com/embed
10 Plus Brand’s Youtube:…
https://www.youtube.com/@10plusbrand
10 Plus Brand Inc.’s founder, CEO Joanne Z. Tan started the first episode of #10PlusPodcast on July 5, 2019.
Since then, we have produced hundreds of episodes on brand building and digital marketing tips, which are always thought provoking and cutting edge, as well as in-depth Interviews of Notables and Influencers, and 30 Seconds of Anything on various current affairs. Over various podcast platforms and social media, there are hundreds of thousands of downloads. Our 10 Plus Brand Newsletter, distributed by Substack, has tens of thousands of subscribers, and counting.
The high quality content covers various subjects of current events, technology, AI, brand building and marketing, life experiences, Joanne Tan’s poems and memoir, culture and the arts.
10 Plus Brand is a full service digital agency, we build brands and market brands for B2B companies, startups, consulting and executive coaching firms, as well as individual personal branding for leaders. We won multiple prestigious awards year after year, as ”the best of the best” in brand consulting, brand coaching, branding, and digital marketing.
Specifically, we create high quality, customized content, based on brand strategies, positioning, structures, and storytelling, for websites and social media. We have a proprietary process for decoding brand DNA, building SEO architecture, and amplifying brand messages with ghost writing authoritative and original blog posts, to elevate successful businesses to be powerful brands. We also deliver quality brand promotional videos, custom-coded websites, email newsletters, LinkedIn and social media thought leadership profiles, and LinkedIn badges related content creation.
Results: Some of the B2B companies that we served have scored 25% increase in clientele three years in a row and counting; most of our clients have obtained more right-fitting customers, increased business volume and revenues as well as their brands’ stature and influence in their fields.
Joanne Tan, a global brand strategist, brand marketing consultant, branding expert, creative director at 10 Plus Brand, Inc., regularly shares tips and cutting edge information about brand building, DNA decoding, brand building, brand marketing, brand development & management, brand messaging, business and marketing strategies, go to market and product market fit analyses & tactics, market analyses, analytics, AI Experience Design, SEO, social media marketing, influencer marketing.
10 Plus Brand Inc. is a full-service, multi-media branding and brand-marketing agency. We are recognized both as the global champion as well as in specialty areas such as one of the best digital marketing, advertising, SEO agencies in the San Francisco Bay Area and nationally. It serves clients in all 50 states in the US, and throughout the world.
10 Plus Brand combines AI enabled digital content marketing with human intelligence to multiply a brand’s influence with repurposed articles, ghost writing, original content, advertising campaigns, blogging, website development, design, content, and SEO, brand promotion videos, photos, logos, brand look and feel, SEO, SEM, PPC, AI experience design, etc.
Joanne led the agency’s evolution over the past 10 years from a photographic studio (“Poem And Art Studio”) into a video, content, website and visuals production company (“Joanne Tan Visual Branding, LLC”), which was later expanded and renamed as “10+ Visual Branding”, and now as a corporation - “10 Plus Brand, Inc.” that is fast growing as a full service branding, digital marketing, SEO, video production & advertising agency.
10 Plus Brand’s main ”flagship” website is https://www.10PlusBrand.com, that features samples of their various deliverables for small businesses, mid market, technology companies, funded entrepreneurship, or venture capital VC backed startups, non-profits, law firms, accounting firms, investment bankers, business consulting firms, post M&A companies needing rebranding or in private equity (PE) portfolios, and B2B and B2C companies.
10 Plus Brand also has a ”subsidiary” website that focuses on LinkedIn profiling only - https://www.10PlusProfile.com. 10 Plus Profile Teams develop individual brands, professional or business brands with LinkedIn profiles on both individual & company pages. They further revise bios, resumes for public & private board members, C-suites members, executive coaches & business consultants, commercial insurance brokers, attorneys, CPAs, and other B2B service providers & professionals.
Joanne Tan applies her proprietary multidisciplinary process, and many skills, talents, & backgrounds:
(1) a law degree that trained her with both analytical skills & the ability to outline vast amount of information to its gist.
(2) professional journalist editor and page designer. Also trained in architectural design, which enables out of box thinking.
(3) MBA training in marketing, accounting and other areas of business such as insurance and organizational behavior.
(4) Award-winning professional photographic artist, oil painter & poet.
(5) Liberal arts education at Brandeis University.
(6) Mentor, coach, director.
10 Plus Brand will offer online courses & workshops on brand building and brand marketing.
Founder, CEO, Brand Strategist Joanne Tan leads several cross-functioning teams to deliver customized brand presence to inform, inspire and empower. As a “Commander in Chief”, Joanne leads these Teams:
– highly skilled & talented writers & editors with JD or MBA degrees; digital content marketing & SEO experts;
– Experienced video production crew, scriptwriter, director, videographer, photographers, graphic designers, motion graphic designers; producer & director of brand promotional videos, ads, TV commercials;
– Skilled website custom coders, designers and web developers, experts in SEO, PPC, Google Core Web Vitals.
”First, we are brand builders. We use our proprietary process to decode brand DNA. Second, we are content creators. Third, we are digital marketers.” Says Joanne.
”First, we are brand builders.
We brand, rebrand, and refresh existing brands for businesses, B2B services, technology companies, funded or VC-backed startups, corporations, mid-market companies, non-profit organizations, private equity portfolio companies during restructuring or pre and post M&A.
We also develop individual business brands for business leaders, experienced and growth-minded professionals, notables and influencers.
Second, we are content creators.
After we decode a brand’s DNA, we create brand messaging and tell brand stories, verbally and visually, to construct a brand’s persona and elevate its stature on websites and social media with original content, blogs, podcast, videos, vlogs, custom website design and development, LinkedIn business pages and personal profiles, webinars, and PR content. We also deliver social media marketing & advertising campaigns.
Third, we are digital marketers.
”We combine AI enabled digital marketing with human intelligence to multiply a brand’s influence with repurposed articles, SEO, SEM, PPC, social media marketing, influencer marketing, marketing analytics, AI experience design, and Google core web vitals.”
”We build, grow, and market power brands for businesses and professionals. We generously share tips, strategies, and insights about brand DNA decoding, brand strategies and structures, story telling, how to update and refresh a brand, or rebrand, to elevate your brand to a higher level. ”
”After our in-depth brand marketing analysis, we turn a website or a LinkedIn profile into a power brand that generates leads, clients, sales, referrals, and loyal brand followers.”
Find us online by clicking or follow these hashtags:
#10PlusBrand
#10PlusPodcast
#10PlusInterviews OR
#InterviewsofNotablesandInfluencers
#30SecondsofAnything
#BrandDNA
#BeYourOwnSuperpower
#BeYourOwnBrand
#StandForSomething
#WeAreBetterAngels
#GenuineVideo
For more insights, sign up for 10 Plus Brand’s Newsletter: https://10plusbrand.substack.com/embed
Please call: 1-888-288-4533
(Main website:) https://www10plusbrand.com
(LinkedIn optimization website:) https://www.10PlusProfile.com
10 Plus Brand Inc.’s founder, CEO Joanne Z. Tan started the first episode of #10PlusPodcast on July 5, 2019.
Since then, we have produced hundreds of episodes on brand building and digital marketing tips, which are always thought provoking and cutting edge, as well as in-depth Interviews of Notables and Influencers, and 30 Seconds of Anything on various current affairs. Over various podcast platforms and social media, there are hundreds of thousands of downloads. Our 10 Plus Brand Newsletter, distributed by Substack, has tens of thousands of subscribers, and counting.
The high quality content covers various subjects of current events, technology, AI, brand building and marketing, life experiences, Joanne Tan’s poems and memoir, culture and the arts.
10 Plus Brand is a full service digital agency, we build brands and market brands for B2B companies, startups, consulting and executive coaching firms, as well as individual personal branding for leaders. We won multiple prestigious awards year after year, as ”the best of the best” in brand consulting, brand coaching, branding, and digital marketing.
Specifically, we create high quality, customized content, based on brand strategies, positioning, structures, and storytelling, for websites and social media. We have a proprietary process for decoding brand DNA, building SEO architecture, and amplifying brand messages with ghost writing authoritative and original blog posts, to elevate successful businesses to be powerful brands. We also deliver quality brand promotional videos, custom-coded websites, email newsletters, LinkedIn and social media thought leadership profiles, and LinkedIn badges related content creation.
Results: Some of the B2B companies that we served have scored 25% increase in clientele three years in a row and counting; most of our clients have obtained more right-fitting customers, increased business volume and revenues as well as their brands’ stature and influence in their fields.
Joanne Tan, a global brand strategist, brand marketing consultant, branding expert, creative director at 10 Plus Brand, Inc., regularly shares tips and cutting edge information about brand building, DNA decoding, brand building, brand marketing, brand development & management, brand messaging, business and marketing strategies, go to market and product market fit analyses & tactics, market analyses, analytics, AI Experience Design, SEO, social media marketing, influencer marketing.
10 Plus Brand Inc. is a full-service, multi-media branding and brand-marketing agency. We are recognized both as the global champion as well as in specialty areas such as one of the best digital marketing, advertising, SEO agencies in the San Francisco Bay Area and nationally. It serves clients in all 50 states in the US, and throughout the world.
10 Plus Brand combines AI enabled digital content marketing with human intelligence to multiply a brand’s influence with repurposed articles, ghost writing, original content, advertising campaigns, blogging, website development, design, content, and SEO, brand promotion videos, photos, logos, brand look and feel, SEO, SEM, PPC, AI experience design, etc.
Joanne led the agency’s evolution over the past 10 years from a photographic studio (“Poem And Art Studio”) into a video, content, website and visuals production company (“Joanne Tan Visual Branding, LLC”), which was later expanded and renamed as “10+ Visual Branding”, and now as a corporation - “10 Plus Brand, Inc.” that is fast growing as a full service branding, digital marketing, SEO, video production & advertising agency.
10 Plus Brand’s main ”flagship” website is https://www.10PlusBrand.com, that features samples of their various deliverables for small businesses, mid market, technology companies, funded entrepreneurship, or venture capital VC backed startups, non-profits, law firms, accounting firms, investment bankers, business consulting firms, post M&A companies needing rebranding or in private equity (PE) portfolios, and B2B and B2C companies.
10 Plus Brand also has a ”subsidiary” website that focuses on LinkedIn profiling only - https://www.10PlusProfile.com. 10 Plus Profile Teams develop individual brands, professional or business brands with LinkedIn profiles on both individual & company pages. They further revise bios, resumes for public & private board members, C-suites members, executive coaches & business consultants, commercial insurance brokers, attorneys, CPAs, and other B2B service providers & professionals.
Joanne Tan applies her proprietary multidisciplinary process, and many skills, talents, & backgrounds:
(1) a law degree that trained her with both analytical skills & the ability to outline vast amount of information to its gist.
(2) professional journalist editor and page designer. Also trained in architectural design, which enables out of box thinking.
(3) MBA training in marketing, accounting and other areas of business such as insurance and organizational behavior.
(4) Award-winning professional photographic artist, oil painter & poet.
(5) Liberal arts education at Brandeis University.
(6) Mentor, coach, director.
10 Plus Brand will offer online courses & workshops on brand building and brand marketing.
Founder, CEO, Brand Strategist Joanne Tan leads several cross-functioning teams to deliver customized brand presence to inform, inspire and empower. As a “Commander in Chief”, Joanne leads these Teams:
– highly skilled & talented writers & editors with JD or MBA degrees; digital content marketing & SEO experts;
– Experienced video production crew, scriptwriter, director, videographer, photographers, graphic designers, motion graphic designers; producer & director of brand promotional videos, ads, TV commercials;
– Skilled website custom coders, designers and web developers, experts in SEO, PPC, Google Core Web Vitals.
”First, we are brand builders. We use our proprietary process to decode brand DNA. Second, we are content creators. Third, we are digital marketers.” Says Joanne.
”First, we are brand builders.
We brand, rebrand, and refresh existing brands for businesses, B2B services, technology companies, funded or VC-backed startups, corporations, mid-market companies, non-profit organizations, private equity portfolio companies during restructuring or pre and post M&A.
We also develop individual business brands for business leaders, experienced and growth-minded professionals, notables and influencers.
Second, we are content creators.
After we decode a brand’s DNA, we create brand messaging and tell brand stories, verbally and visually, to construct a brand’s persona and elevate its stature on websites and social media with original content, blogs, podcast, videos, vlogs, custom website design and development, LinkedIn business pages and personal profiles, webinars, and PR content. We also deliver social media marketing & advertising campaigns.
Third, we are digital marketers.
”We combine AI enabled digital marketing with human intelligence to multiply a brand’s influence with repurposed articles, SEO, SEM, PPC, social media marketing, influencer marketing, marketing analytics, AI experience design, and Google core web vitals.”
”We build, grow, and market power brands for businesses and professionals. We generously share tips, strategies, and insights about brand DNA decoding, brand strategies and structures, story telling, how to update and refresh a brand, or rebrand, to elevate your brand to a higher level. ”
”After our in-depth brand marketing analysis, we turn a website or a LinkedIn profile into a power brand that generates leads, clients, sales, referrals, and loyal brand followers.”
Find us online by clicking or follow these hashtags:
#10PlusBrand
#10PlusPodcast
#10PlusInterviews OR
#InterviewsofNotablesandInfluencers
#30SecondsofAnything
#BrandDNA
#BeYourOwnSuperpower
#BeYourOwnBrand
#StandForSomething
#WeAreBetterAngels
#GenuineVideo
For more insights, sign up for 10 Plus Brand’s Newsletter: https://10plusbrand.substack.com/embed
Please call: 1-888-288-4533
(Main website:) https://www10plusbrand.com
(LinkedIn optimization website:) https://www.10PlusProfile.com