Today I am not only sharing the 3.5 tactics that will help your email marketing channel out perform the rest, but also I'm going through some mistakes that I have done to help you avoid in the future.  In this episode I intro & explain lead generators, the 2 automations emails you need from the get go, ad hoc emails & how they're not so ad hoc and finally the epitome of email marketing; we're talking segmentation & personalisation. Some email nuggets the whole way through this episode so get your notepad ready!

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