In honor of Hispanic Heritage Month, host Joanna Pineda welcomes Eduardo Arabu, CEO of the National Hispanic Corporate Council & Latino DEI Collective (NHCC). Eduardo discusses:

• How NHCC offers guidance on recruiting, promoting, and retaining Hispanic professional talent.
• How NHCC assists companies in reaching Hispanic customers and suppliers.
• How NHCC supports small Hispanic-owned businesses by encouraging their clients to pursue supplier diversity.
• How NHCC emphasizes the importance of companies giving back to Hispanic communities through corporate social responsibility (CSR) initiatives.
• How his background in HR, talent acquisition, government affairs, and media relations led him to become CEO after serving in leadership positions for nearly 14 years.
• NHCC’s Convening Leaders Program, a program designed to bring member companies together to discuss cultural competency, market awareness, and corporate strategies.
• How NHCC’s convening and engagement efforts, both virtual and in-person, are driving membership growth by fostering collaboration and thought leadership among Fortune 100 companies.
• How, despite competition, NHCC fosters a collaborative environment where companies share strategies related to workforce development, recruitment, and retention.
• The importance of understanding that the Hispanic and Latino community is not a monolith, with over 20+ countries, dialects, cultural backgrounds, and languages.
• How regional differences affect U.S. Hispanic populations distribution.
• How NHCC’s Latino DEI Collective focuses on emerging issues (e.g., affirmative action cases) and career development for the next generation of Latino executives.
• NHCC’s Latino Executive Accelerator Program, a program designed to help Latinos break through the glass ceiling that limits representation in executive roles.
• His philosophy, encouraging individuals to have a “personal board of directors” of people who mentor, advocate, and support their professional growth.
• How he encourages Hispanic and non-Hispanic people to celebrate Hispanic heritage all year long, not just during Hispanic Heritage Month.
• The importance of working with culturally relevant ad agencies and communication firms that understand the diverse Hispanic/Latino makeup in the U.S.

References:

• NHHC Website
• NHHC Latino DEI Collective Website