War! The balance of power in the Cola Wars has been shifting for years. In a stunning move, Coke has swept into NASA and is about to send its signature beverage into orbit... but not if the underdogs at Pepsi have anything to say about it...

https://order-of-the-jackalope.com/the-choice-of-the-next-generation/

Key sources for this episode include Charles T. Bourland and Gregory L. Vogt's The Astronaut's Cookbook; David H. Harland's The Story of the Space Shuttle; Tony Reichart's Space Shuttle: The First 20 Years; numerous patent applications; and contemporary newspaper reports.

• You're Wrong About: The Cola Wars
• Coca-Cola Space Can at the Smithsonian
• Pepsi Space Can at the Smithsonian
• Pepsi MIR Ad

I'll be presenting at the Intelligent Speech conference on February 8, 2025! Register now at https://intelligentspeechonline.com/ and get 10% off with the promo code JACKALOPE!

The Ancient and Esoteric Order of the Jackalope is a secret society devoted to sharing strange stories and amazing facts. No topic is off limits -- if it's interesting or entertaining, we'll do an episode about it!

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