There are 2 ways how you can monetise your personal brand - either through building a community and giving other people access to it aka leveraging the exposure of brands to an audience that you've grown and nurtured and either doing bonded deals or affiliate marketing. Or: and this is what I'm passionate about: systemising, packaging and monetise your IP by building a portfolio of income streams, all based on the results you can get through your signature framework, process or method. Now if camp 2 interests you because you're at a point in your career where sharing your wisdom is becoming a priority and/or you want to scale your service based business through different formats how people can work with you, today's episode is for you! We're joined by Matthew Mason who is the founder of MavenZeal which started out as Superb Learning but shifted since 2021 to focus more on the heart work. Matthew is now partnering with coaches and consultants thought leaders and authors to help them develop courses and/or turn their IP from books into online programs. In this episode we cover: Why systemising your IP is especially in todays' and tomorrow's world of information so important How to get started with packaging your IP The do's and don's when I comes to systemising and packaging your IP into a program that offers a transformation (not just a transaction) Tips, tricks and tools to make your content impact and effective ... and a whole lot more ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my my book - Trusted Authority - From Technical Expert To Trusted Authority 2.) Watch my brand new 33min training: Trusted Authority Strategy - become known beyond credentials. 3.) Book your complimentary 20min Strategy Session 4.) Connect with Petra Zink on LinkedIn Check out all show notes and further resources over at https://www.impaccct.com